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Weathering the Storm: Measuring Household Willingness‐to‐Pay for Risk‐Reduction in Post‐Katrina New Orleans

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  • Craig E. Landry
  • Paul Hindsley
  • Okmyung Bin
  • Jamie B. Kruse
  • John C. Whitehead
  • Ken Wilson

Abstract

The city of New Orleans suffered extensive damage as a result of Hurricane Katrina. Rebuilding involves decisions on investment in protective measures. An exhaustive list of protective measures has been studied in planning documents, with public comment solicited in town hall meetings. In this study we employ a different approach to examine public sentiment toward the selection and investment in protective measures. Our study uses a stated preference choice experiment with a stratified sample to investigate individuals' willingness‐to‐pay for rebuilding New Orleans's man‐made storm defenses, restoring natural storm protection, and improving evacuation options through a modernized transportation system. We target residents of the New Orleans metropolitan area as well as other U.S. citizens. Our results indicate that individuals are willing to pay for increased storm protection for New Orleans, but values differ among residents of the New Orleans metropolitan area and other U.S. citizens.

Suggested Citation

  • Craig E. Landry & Paul Hindsley & Okmyung Bin & Jamie B. Kruse & John C. Whitehead & Ken Wilson, 2011. "Weathering the Storm: Measuring Household Willingness‐to‐Pay for Risk‐Reduction in Post‐Katrina New Orleans," Southern Economic Journal, John Wiley & Sons, vol. 77(4), pages 991-1013, April.
    • Handle: RePEc:wly:soecon:v:77:y:2011:i:4:p:991-1013
    DOI: 10.4284/0038-4038-77.4.991
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    1. Are the NOLA levees worth the cost?
      by John Whitehead in Environmental Economics on 2010-08-25 02:08:34
    2. Like a freshly cut lawn
      by John Whitehead in Environmental Economics on 2009-08-21 17:43:14

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    More about this item

    JEL classification:

    • H43 - Public Economics - - Publicly Provided Goods - - - Project Evaluation; Social Discount Rate
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • R53 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Public Facility Location Analysis; Public Investment and Capital Stock

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