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How Agricultural Economists Increase the Value of Agribusiness Research

Author

Listed:
  • Knight, Erika P.
  • House, Lisa
  • Wysocki, Allen F.
  • Batista, Juan C.
  • Sawyer, Alan

Abstract

Historically, there has been declining cooperation between agribusiness firms and agricultural economists. In new product marketing research, firms' tend to conduct their own analyses, partially due to confidentiality, usually consisting of simple univariate or bivariate statistics such as chi-squared tests of independence. The primary objective of this paper is to demonstrate, through a case study, one way in which agricultural economists can add value to agribusiness firms research. Results from the econometric model offer a richer explanation of consumer behavior and may be more useful to agribusiness firms.

Suggested Citation

  • Knight, Erika P. & House, Lisa & Wysocki, Allen F. & Batista, Juan C. & Sawyer, Alan, 2006. "How Agricultural Economists Increase the Value of Agribusiness Research," 2006 Annual meeting, July 23-26, Long Beach, CA 21102, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea06:21102
    DOI: 10.22004/ag.econ.21102
    as

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    References listed on IDEAS

    as
    1. Jason F. Shogren & John A. Fox, 1996. "Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 916-923.
    2. A. C. Hoffman, 1969. "What Agribusiness Economists Need from Theoretical and Empirical Agricultural Economics," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 51(2), pages 448-456.
    3. Melton, Brian & Huffman, Wallace & Shogren, Jason F., 1996. "Consumer Preferences for Fresh Food with Multiple Attributes: Evidence from an Experimental Auction of Pork Chops," Staff General Research Papers Archive 5042, Iowa State University, Department of Economics.
    4. Claud L. Scroggs, 1975. "The Relevance of University Research and Extension Activities in Agricultural Economics to Agribusiness Firms," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(5), pages 883-888.
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