IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-40599-1_15.html
   My bibliography  Save this book chapter

Website- und Webshop-Marketing

In: Online-Marketing-Intelligence

Author

Listed:
  • Dennis Ahrholdt

    (HSBA Hamburg School of Business Administration)

  • Goetz Greve

    (HSBA Hamburg School of Business Administration)

  • Gregor Hopf

    (Duale Hochschule Baden-Württemberg)

Abstract

Zusammenfassung Als wichtigster Schritt des Online-Marketings wird der Aufbau und die Pflege einer „eigenen“ Website gesehen – speziell für Anbieter von Waren- und Dienstleistungen in Webshops. Im nachfolgenden Kapitel erfolgt die praxisrelevante Aufbereitung von Ergebnissen und Erfolgszusammenhängen zum Thema Website mit Fokus auf Webshops. Die innovativen Erkenntnisse, stammen vornehmlich aus komplexer wissenschaftlicher Forschung. Herausgearbeitet werden Management-Tipps als mögliche Ansatzpunkte für ein innovatives und effektiveres Marketing und Management, für einen etwaigen Vorteil – nicht nur im Wettbewerb mit allein ca. 625.000 Online-Webshops im deutschsprachigen Raum.

Suggested Citation

  • Dennis Ahrholdt & Goetz Greve & Gregor Hopf, 2023. "Website- und Webshop-Marketing," Springer Books, in: Online-Marketing-Intelligence, edition 2, chapter 15, pages 409-463, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40599-1_15
    DOI: 10.1007/978-3-658-40599-1_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. Carlson, Jamie & O’Cass, Aron & Ahrholdt, Dennis, 2015. "Assessing customers’ perceived value of the online channel of multichannel retailers: A two country examination," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 90-102.
    2. Gholamreza Torkzadeh & Gurpreet Dhillon, 2002. "Measuring Factors that Influence the Success of Internet Commerce," Information Systems Research, INFORMS, vol. 13(2), pages 187-204, June.
    3. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    4. Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
    5. Carolin Plewa & Jillian C. Sweeney & David Michayluk, 2015. "Determining value in a complex service setting," Published Paper Series 2015-1, Finance Discipline Group, UTS Business School, University of Technology, Sydney.
    6. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.
    7. Collier, Joel E. & Barnes, Donald C. & Abney, Alexandra K. & Pelletier, Mark J., 2018. "Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter," Journal of Business Research, Elsevier, vol. 84(C), pages 150-161.
    8. Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
    9. Pera, Rebecca & Viglia, Giampaolo & Grazzini, Laura & Dalli, Daniele, 2019. "When empathy prevents negative reviewing behavior," Annals of Tourism Research, Elsevier, vol. 75(C), pages 265-278.
    10. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    11. Viswanath Venkatesh & Ritu Agarwal, 2006. "Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels," Management Science, INFORMS, vol. 52(3), pages 367-382, March.
    12. Kaiquan Xu & Jason Chan & Anindya Ghose & Sang Pil Han, 2017. "Battle of the Channels: The Impact of Tablets on Digital Commerce," Management Science, INFORMS, vol. 63(5), pages 1469-1492, May.
    13. Jinwoo Kim & Jungwon Lee & Kwanghee Han & Moonkyu Lee, 2002. "Businesses as Buildings: Metrics for the Architectural Quality of Internet Businesses," Information Systems Research, INFORMS, vol. 13(3), pages 239-254, September.
    14. repec:uts:ppaper:y:2015:1 is not listed on IDEAS
    15. Sánchez-Fernández, Raquel & Iniesta-Bonillo, M. à ngeles, 2009. "Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 425-433.
    16. Sara Hanson & Lan Jiang & Darren Dahl, 2019. "Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 349-367, March.
    17. F Meziane & M K Kasiran, 2008. "Evaluating trust in electronic commerce: a study based on the information provided on merchants’ websites," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(4), pages 464-472, April.
    18. Varshneya, Geetika & Das, Gopal, 2017. "Experiential value: Multi-item scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 48-57.
    19. Michael Spence, 1973. "Job Market Signaling," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(3), pages 355-374.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dennis Ahrholdt & Goetz Greve & Gregor Hopf, 2019. "Online-Marketing-Intelligence," Springer Books, Springer, number 978-3-658-26562-5, January.
    2. Christophe Bezes, 2009. "E-Commerce Website Evaluation: A Critical Review," Working Papers hal-00611008, HAL.
    3. Steinrücken, Torsten, 2001. "Der Markt für politische Zitronen," Ilmenau Economics Discussion Papers 20, Ilmenau University of Technology, Institute of Economics.
    4. Heng Tang & Xiaowan Lin, 2019. "Curbing shopping cart abandonment in C2C markets — an uncertainty reduction approach," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 533-552, September.
    5. Egon Franck & Torsten Pudack & Christian Opitz, 2001. "Zur Funktion von Topmanagement-Beratungen als Karrieresprungsbrett für High Potentials," Working Papers 0003, University of Zurich, Institute for Strategy and Business Economics (ISU).
    6. Sriram Thirumalai & Kingshuk K. Sinha, 2013. "To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers," Information Systems Research, INFORMS, vol. 24(3), pages 683-708, September.
    7. Mano, Yukichi & 真野, 裕吉 & Suzuki, Aya & 鈴木, 綾, 2013. "Measuring Agglomeration Economies: The Case of the Ethiopian Cut Flower Industry," Discussion Papers 2013-04, Graduate School of Economics, Hitotsubashi University.
    8. McCluskey, Jill J., 2000. "A Game Theoretic Approach To Organic Foods: An Analysis Of Asymmetric Information And Policy," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), pages 1-9, April.
    9. Ernst, Holger & Wickede, Anje, 1999. "Einflußfaktoren auf die Glaubwürdigkeit kundenorientierter Produkt-Vorankündigungen: Ein signaltheoretischer Ansatz," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 515, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    10. Karsten Mause, 2009. "Too Much Competition in Higher Education? Some Conceptual Remarks on the Excessive‐Signaling Hypothesis," American Journal of Economics and Sociology, Wiley Blackwell, vol. 68(5), pages 1107-1133, November.
    11. Animesh Animesh & Vandana Ramachandran & Siva Viswanathan, 2005. "Quality Uncertainty And Adverse Selection In Sponsored Search Markets," Working Papers 05-27, NET Institute, revised Oct 2005.
    12. Thakor, Anjan V. & Callaway, Richard, 1983. "Costly Information Production Equilibria in the Bank Credit Market with Applications to Credit Rationing," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 18(2), pages 229-256, June.
    13. Yili Hong & Paul A. Pavlou, 2017. "On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services," Information Systems Research, INFORMS, vol. 28(3), pages 547-562, September.
    14. Kim Oosterlinck & Anne-Sophie Radermecker, 2019. "“The Master of …”: creating names for art history and the art market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(1), pages 57-95, March.
    15. Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107687899, September.
    16. King, Stephen F. & Liou, Jung-Shiuan, 2004. "A framework for internet channel evaluation," International Journal of Information Management, Elsevier, vol. 24(6), pages 473-488.
    17. Mishra, Debi P., 2013. "Firms’ strategic response to service uncertainty: An empirical signaling study," Australasian marketing journal, Elsevier, vol. 21(3), pages 187-197.
    18. Yili (Kevin) Hong & Paul A. Pavlou, 2014. "Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents," Information Systems Research, INFORMS, vol. 25(2), pages 328-344, June.
    19. Heinze, Nathan & Hu, Qing, 2006. "The evolution of corporate web presence: A longitudinal study of large American companies," International Journal of Information Management, Elsevier, vol. 26(4), pages 313-325.
    20. Anne-Sophie V. E. Radermecker, 2019. "Artworks without names: an insight into the market for anonymous paintings," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(3), pages 443-483, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-40599-1_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.