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A Customer Relationship Typology of Product Services Strategies

In: The Handbook of Innovation and Services

Author

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  • Olivier Furrer

Abstract

This Handbook brings together 49 international specialists to address an issue of increasing importance for the world’s post-industrial economies; innovation as it relates to services.

Suggested Citation

  • Olivier Furrer, 2010. "A Customer Relationship Typology of Product Services Strategies," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 29, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:12872_29
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    File URL: https://www.elgaronline.com/view/9781847205049.00044.xml
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    References listed on IDEAS

    as
    1. Vandermerwe, Sandra & Rada, Juan, 1988. "Servitization of business: Adding value by adding services," European Management Journal, Elsevier, vol. 6(4), pages 314-324, December.
    2. Faridah Djellal & Faïz Gallouj, 2006. "Innovation, services, emplois," Post-Print halshs-00199647, HAL.
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    Cited by:

    1. Mina Nasiri & Tero Rantala & Minna Saunila & Juhani Ukko & Hannu Rantanen, 2018. "Transition towards Sustainable Solutions: Product, Service, Technology, and Business Model," Sustainability, MDPI, vol. 10(2), pages 1-18, January.

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