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Estrategias de especialización, diversificación y diferenciación en el sistema universitario español

In: Investigaciones de Economía de la Educación 9

Author

Listed:
  • Gonzalo Rodríguez-Pérez

    (Universidad Autónoma de Barcelona)

  • Immaculada Vilardell Riera

    (Universidad Autónoma de Barcelona)

Abstract

La adaptación de las enseñanzas universitarias al EEES ha comportado que las universidades actualicen la oferta y contenidos de sus estudios. Dando respuesta a las demandas de formación de la sociedad y teniendo en cuenta las características de los medios y capacidades disponibles (inputs difícilmente transformables y sustitutivos), es de esperar que las universidades hayan definido dicha oferta con el fin de obtener ventajas competitivas. Algunos estudios señalan que las instituciones de educación superior tienen una tendencia innata a diferenciarse incrementando su diversidad (Parsons y Platt, 1973; Clark, 1983), ofreciendo un rango de disciplinas mayor (Texeira et al., 2012). Otros estudios, inspirados en la teoría del isomorfismo institucional (DiMaggio and Powell, 1991), han llegado a la conclusión opuesta: a causa de la influencia homogeneizadora del contexto institucional existe menos diversidad (Goedegebuure et al., 1996; Huisman y Morphew, 1998; Neave, 2000 y van Vught, 1996 y 2008). Entonces las universidades especializan su oferta en títulos de un determinado campo científico (Aldrich, 1979; Rossi, 2010 y Texeira et al,. 2012), imitan la oferta realizada por los competidores más exitosos (Goedegebuure et al., 1996) o se concentran en las disciplinas más populares. A partir de los grados ofrecidos por los centros universitarios presenciales españoles antes y después de la adaptación al EEES, analizamos qué estrategias de diversificación han seguido al diseñar su oferta de estudios de grado y los procesos de diferenciación resultantes. En segundo lugar se analiza la influencia de determinados factores (tamaño de la institución, nivel de competencia en el mercado, aceptación de los estudios, satisfacción de la demanda y antigüedad del centro) en la adopción de una estrategia determinada de diversificación y en la diferenciación resultante.

Suggested Citation

  • Gonzalo Rodríguez-Pérez & Immaculada Vilardell Riera, 2014. "Estrategias de especialización, diversificación y diferenciación en el sistema universitario español," Investigaciones de Economía de la Educación volume 9, in: Adela García Aracil & Isabel Neira Gómez (ed.), Investigaciones de Economía de la Educación 9, edition 1, volume 9, chapter 8, pages 187-203, Asociación de Economía de la Educación.
    • Handle: RePEc:aec:ieed09:09-08
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    References listed on IDEAS

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    More about this item

    Keywords

    educación superior; diversidad; diferenciación; competencia.;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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