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Kaifu Zhang

Personal Details

First Name:Kaifu
Middle Name:
Last Name:Zhang
Suffix:
RePEc Short-ID:pzh562
[This author has chosen not to make the email address public]

Affiliation

Cheung Kong Graduate School of Business

Beijing, China
http://www.ckgsb.edu.cn/
RePEc:edi:ckgsbcn (more details at EDIRC)

Research output

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Jump to: Articles

Articles

  1. Kaifu Zhang & Zsolt Katona, 2012. "Contextual Advertising," Marketing Science, INFORMS, vol. 31(6), pages 980-994, November.
  2. Kaifu Zhang & Theodoros Evgeniou & V. Padmanabhan & Emile Richard, 2012. "Content Contributor Management and Network Effects in a UGC Environment," Marketing Science, INFORMS, vol. 31(3), pages 433-447, May.
  3. Timothy Van Zandt & Kaifu Zhang, 2011. "A theorem of the maximin and applications to Bayesian zero-sum games," International Journal of Game Theory, Springer;Game Theory Society, vol. 40(2), pages 289-308, May.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Kaifu Zhang & Zsolt Katona, 2012. "Contextual Advertising," Marketing Science, INFORMS, vol. 31(6), pages 980-994, November.

    Cited by:

    1. Roberto Burguet & Vaiva Petrikaitė, 2023. "Targeted advertising and costly consumer search," Economic Inquiry, Western Economic Association International, vol. 61(2), pages 430-450, April.
    2. Wilfred Amaldoss & Preyas S. Desai & Woochoel Shin, 2015. "Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis," Management Science, INFORMS, vol. 61(3), pages 507-519, March.
    3. El Hana, Nadr & Mercanti-Guérin, Maria & Sabri, Ouidade, 2023. "Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    4. Anindya Ghose & Beibei Li & Siyuan Liu, 2019. "Mobile Targeting Using Customer Trajectory Patterns," Management Science, INFORMS, vol. 65(11), pages 5027-5049, November.
    5. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
    6. Guitart, Ivan A. & Hervet, Guillaume, 2017. "The impact of contextual television ads on online conversions: An application in the insurance industry," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 480-498.
    7. Wang, Wei & Li, Gang & Fung, Richard Y.K. & Cheng, T.C.E., 2019. "Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 84-101.
    8. Gong Qiang & Pan Siqi & Yang Huanxing, 2019. "Targeted Advertising on Competing Platforms," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 19(1), pages 1-20, January.
    9. Steven Schmeiser, 2018. "Sharing Audience Data: Strategic Participation in Behavioral Advertising Networks," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 52(3), pages 429-450, May.
    10. Jiwoong Shin & Woochoel Shin, 2023. "A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency," Management Science, INFORMS, vol. 69(8), pages 4481-4497, August.
    11. Veronica Marotta & Yue Wu & Kaifu Zhang & Alessandro Acquisti, 2022. "The Welfare Impact of Targeted Advertising Technologies," Information Systems Research, INFORMS, vol. 33(1), pages 131-151, March.
    12. Zhao Jiang & Dan Wu, 2022. "Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency," SAGE Open, , vol. 12(1), pages 21582440221, March.
    13. Chunhua Wu, 2015. "Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis," Marketing Science, INFORMS, vol. 34(6), pages 906-921, November.
    14. Jiwoong Shin & Jungju Yu, 2021. "Targeted Advertising and Consumer Inference," Marketing Science, INFORMS, vol. 40(5), pages 900-922, September.
    15. Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal, 2016. "Mobile Advertising: A Framework and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 3-14.
    16. Zhang, Jianqiang & He, Xiuli, 2019. "Targeted advertising by asymmetric firms," Omega, Elsevier, vol. 89(C), pages 136-150.
    17. Ng, Irene C.L. & Wakenshaw, Susan Y.L., 2017. "The Internet-of-Things: Review and research directions," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 3-21.

  2. Kaifu Zhang & Theodoros Evgeniou & V. Padmanabhan & Emile Richard, 2012. "Content Contributor Management and Network Effects in a UGC Environment," Marketing Science, INFORMS, vol. 31(3), pages 433-447, May.

    Cited by:

    1. Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
    2. Zhuoxin Li & Jason A. Duan & Sam Ransbotham, 2020. "Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 1032-1049, April.
    3. Manmohan Aseri & Milind Dawande & Ganesh Janakiraman & Vijay S. Mookerjee, 2020. "Ad-Blockers: A Blessing or a Curse?," Information Systems Research, INFORMS, vol. 31(2), pages 627-646, June.
    4. Dae-Yong Ahn & Jason A. Duan & Carl F. Mela, 2011. "An Equilibrium Model of User Generated Content," Working Papers 11-13, NET Institute, revised Dec 2011.
    5. H. Mirzaei, Fouad & Ødegaard, Fredrik & Yan, Xinghao, 2015. "User reward programs in online social media," Omega, Elsevier, vol. 57(PB), pages 123-144.
    6. Leeflang, Peter S.H. & Verhoef, Peter C. & Dahlström, Peter & Freundt, Tjark, 2014. "Challenges and solutions for marketing in a digital era," European Management Journal, Elsevier, vol. 32(1), pages 1-12.
    7. Zhuoxin Li & Jason A. Duan, 2014. "Dynamic Strategies for Successful Online Crowdfunding," Working Papers 14-09, NET Institute.
    8. Foutz, Natasha Zhang, 2017. "Entertainment Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 10(4), pages 215-333, October.
    9. Hailiang Chen & Prabuddha De & Yu Jeffrey Hu, 2015. "IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales," Information Systems Research, INFORMS, vol. 26(3), pages 513-531, September.
    10. Dae-Yong Ahn & Jason A. Duan & Carl F. Mela, 2016. "Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach," Marketing Science, INFORMS, vol. 35(2), pages 284-303, March.
    11. Elliot Shin Oblander & Sunil Gupta & Carl F. Mela & Russell S. Winer & Donald R. Lehmann, 2020. "The past, present, and future of customer management," Marketing Letters, Springer, vol. 31(2), pages 125-136, September.
    12. Zhang, Mingyang & Zhang, Juliang & Cheng, T.C.E. & Hua, Guowei, 2018. "Why and how do branders sell new products on flash sale platforms?," European Journal of Operational Research, Elsevier, vol. 270(1), pages 337-351.
    13. Hemang Subramanian & Sabyasachi Mitra & Sam Ransbotham, 2021. "Capturing Value in Platform Business Models That Rely on User-Generated Content," Organization Science, INFORMS, vol. 32(3), pages 804-823, May.
    14. Shimi Naurin Ahmad & Michel Laroche, 2023. "Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 662-676, December.
    15. Clarence Lee & Elie Ofek & Thomas J. Steenburgh, 2018. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged," Management Science, INFORMS, vol. 64(6), pages 2473-2495, June.
    16. Wang, Dianwen & Yang, Zhilin & Ding, Zhihua, 2019. "Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 106-119.
    17. Lee, Ju-Yeon & Fang, Eric & Kim, Jisu J. & Li, Xiaoling & Palmatier, Robert W., 2018. "The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues," Journal of Retailing, Elsevier, vol. 94(3), pages 247-264.

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