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Bruno Viscolani

Personal Details

First Name:Bruno
Middle Name:
Last Name:Viscolani
Suffix:
RePEc Short-ID:pvi145
http://www.math.unipd.it/~viscolan

Affiliation

Università di Padova (University of Padua)

http://www.unipd.it
Italy, Padua

Research output

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Jump to: Working papers Articles

Working papers

  1. Daniela Favaretto & Luca Grosset & Bruno Viscolani, 2011. "Advertising exposures for a seasonal good in a segmented market," Working Papers 11, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
  2. Annamaria Sorato & Bruno Viscolani, 2008. "Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market," Working Papers 176, Department of Applied Mathematics, Università Ca' Foscari Venezia.
  3. Daniela Favaretto & Bruno Viscolani, 2007. "Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media," Working Papers 155, Department of Applied Mathematics, Università Ca' Foscari Venezia.
  4. Bruno Viscolani, 2002. "New product introduction: determining optimal advertising policies," Computing in Economics and Finance 2002 193, Society for Computational Economics.
  5. Stefania Funari & Bruno Viscolani, 2001. "Advertising and congestion management policies for a museum temporary exhibition," CeNDEF Workshop Papers, January 2001 PO7, Universiteit van Amsterdam, Center for Nonlinear Dynamics in Economics and Finance.

Articles

  1. Alessandra Buratto & Luca Grosset & Bruno Viscolani, 2007. "Advertising coordination games of a manufacturer and a retailer while introducing a new product," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 15(2), pages 307-321, December.
  2. Buratto, Alessandra & Grosset, Luca & Viscolani, Bruno, 2006. "Advertising a new product in a segmented market," European Journal of Operational Research, Elsevier, vol. 175(2), pages 1262-1267, December.
  3. Luca Grosset & Bruno Viscolani, 2004. "Advertising for a new product introduction: A stochastic approach," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 12(1), pages 149-167, June.
  4. D. Favaretto & B. Viscolani, 1996. "Optimal purchase and advertising for a product with immediate sale start," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 4(2), pages 301-318, December.
  5. Bruno Viscolani, 1994. "Optimal advertising for selling a product with a nondifferentiable demand function," Decisions in Economics and Finance, Springer;Associazione per la Matematica, vol. 17(1), pages 53-67, March.
  6. Viscolani, Bruno, 1993. "Optimal design of a multiservice system: The line-penalty problem," European Journal of Operational Research, Elsevier, vol. 67(2), pages 242-247, June.
  7. B. Viscolani, 1992. "The internal financial law set," Decisions in Economics and Finance, Springer;Associazione per la Matematica, vol. 15(2), pages 63-72, September.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Stefania Funari & Bruno Viscolani, 2001. "Advertising and congestion management policies for a museum temporary exhibition," CeNDEF Workshop Papers, January 2001 PO7, Universiteit van Amsterdam, Center for Nonlinear Dynamics in Economics and Finance.

    Cited by:

    1. Laura Onofri & Antonello Scorcu, 2006. "The Life Cycle of Temporary Cultural Exhibitions: An Empirical Exploration," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 13(3), pages 447-460.

Articles

  1. Alessandra Buratto & Luca Grosset & Bruno Viscolani, 2007. "Advertising coordination games of a manufacturer and a retailer while introducing a new product," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 15(2), pages 307-321, December.

    Cited by:

    1. Beltran-Royo, C. & Zhang, H. & Blanco, L.A. & Almagro, J., 2013. "Multistage multiproduct advertising budgeting," European Journal of Operational Research, Elsevier, vol. 225(1), pages 179-188.
    2. Haoyu Liu & Shulin Liu, 2019. "Considering In-App Advertising Mode, Platform-App Channel Coordination by a Sustainable Cooperative Advertising Mechanism," Sustainability, MDPI, vol. 12(1), pages 1-28, December.
    3. Pnevmatikos, Nikolaos & Vardar, Baris & Zaccour, Georges, 2018. "When should a retailer invest in brand advertising?," European Journal of Operational Research, Elsevier, vol. 267(2), pages 754-764.
    4. Nita H. Shah & Urmila Chaudhari & Mrudul Y. Jani, 2019. "Effect of manufacturer’s innovation and retailer’s promotion under trapezoidal demand with centralized and decentralized options," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 27(1), pages 55-69, April.
    5. Zhang, Qiao & Zhang, Jianxiong & Zaccour, Georges & Tang, Wansheng, 2018. "Strategic technology licensing in a supply chain," European Journal of Operational Research, Elsevier, vol. 267(1), pages 162-175.
    6. Mohammad Kazem Sayadi & Ahmad Makui, 2014. "Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in Dual Channel Supply Chain," Journal of Optimization Theory and Applications, Springer, vol. 161(3), pages 1012-1021, June.
    7. Aust, Gerhard & Buscher, Udo, 2014. "Cooperative advertising models in supply chain management: A review," European Journal of Operational Research, Elsevier, vol. 234(1), pages 1-14.
    8. Lu, Lijue & Marín-Solano, Jesús & Navas, Jorge, 2019. "An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management," European Journal of Operational Research, Elsevier, vol. 279(1), pages 211-224.

  2. Buratto, Alessandra & Grosset, Luca & Viscolani, Bruno, 2006. "Advertising a new product in a segmented market," European Journal of Operational Research, Elsevier, vol. 175(2), pages 1262-1267, December.

    Cited by:

    1. Andrews, Rick L. & Brusco, Michael J. & Currim, Imran S., 2010. "Amalgamation of partitions from multiple segmentation bases: A comparison of non-model-based and model-based methods," European Journal of Operational Research, Elsevier, vol. 201(2), pages 608-618, March.
    2. Bykadorov, Igor & Ellero, Andrea & Moretti, Elena & Vianello, Silvia, 2009. "The role of retailer's performance in optimal wholesale price discount policies," European Journal of Operational Research, Elsevier, vol. 194(2), pages 538-550, April.
    3. Beltran-Royo, C. & Zhang, H. & Blanco, L.A. & Almagro, J., 2013. "Multistage multiproduct advertising budgeting," European Journal of Operational Research, Elsevier, vol. 225(1), pages 179-188.
    4. L. Lambertini & G. Zaccour, 2014. "Inverted-U aggregate investment curves in a dynamic game of advertising," Working Papers wp954, Dipartimento Scienze Economiche, Universita' di Bologna.
    5. Chaab, Jafar & Salhab, Rabih & Zaccour, Georges, 2022. "Dynamic pricing and advertising in the presence of strategic consumers and social contagion: A mean-field game approach," Omega, Elsevier, vol. 109(C).
    6. Swami, Sanjeev & Dutta, Arindam, 2010. "Advertising strategies for new product diffusion in emerging markets: Propositions and analysis," European Journal of Operational Research, Elsevier, vol. 204(3), pages 648-661, August.
    7. Fruchter, Gila E. & Wiszniewska-Matyszkiel, Agnieszka, 2024. "How responsive should a firm be to customers’ expectations?," European Journal of Operational Research, Elsevier, vol. 314(1), pages 323-339.
    8. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.

  3. Luca Grosset & Bruno Viscolani, 2004. "Advertising for a new product introduction: A stochastic approach," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 12(1), pages 149-167, June.

    Cited by:

    1. Beltran-Royo, C. & Zhang, H. & Blanco, L.A. & Almagro, J., 2013. "Multistage multiproduct advertising budgeting," European Journal of Operational Research, Elsevier, vol. 225(1), pages 179-188.
    2. C. Marinelli & S. Savin, 2008. "Optimal Distributed Dynamic Advertising," Journal of Optimization Theory and Applications, Springer, vol. 137(3), pages 569-591, June.
    3. Alessandra Buratto & Luca Grosset, 2006. "A communication mix for an event planning: a linear quadratic approach," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 14(3), pages 247-259, September.
    4. Marinelli, Carlo, 2007. "The stochastic goodwill problem," European Journal of Operational Research, Elsevier, vol. 176(1), pages 389-404, January.
    5. Alessandra Buratto & Luca Grosset & Bruno Viscolani, 2007. "Advertising coordination games of a manufacturer and a retailer while introducing a new product," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 15(2), pages 307-321, December.
    6. Gozzi, Fausto & Russo, Francesco, 2006. "Verification theorems for stochastic optimal control problems via a time dependent Fukushima-Dirichlet decomposition," Stochastic Processes and their Applications, Elsevier, vol. 116(11), pages 1530-1562, November.

  4. D. Favaretto & B. Viscolani, 1996. "Optimal purchase and advertising for a product with immediate sale start," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 4(2), pages 301-318, December.

    Cited by:

    1. Igor Bykadorov & Andrea Ellero & Stefania Funari & Elena Moretti, 2007. "A fractional optimal control problem for maximizing advertising efficiency," Working Papers 158, Department of Applied Mathematics, Università Ca' Foscari Venezia.

  5. Viscolani, Bruno, 1993. "Optimal design of a multiservice system: The line-penalty problem," European Journal of Operational Research, Elsevier, vol. 67(2), pages 242-247, June.

    Cited by:

    1. E. Carrizosa & E. Conde & M. Muñoz-Márquez, 1998. "Admission Policies in Loss Queueing Models with Heterogeneous Arrivals," Management Science, INFORMS, vol. 44(3), pages 311-320, March.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (3) 2007-11-10 2008-12-01 2011-11-14
  2. NEP-MIC: Microeconomics (2) 2007-11-10 2008-12-01
  3. NEP-COM: Industrial Competition (1) 2008-12-01
  4. NEP-CUL: Cultural Economics (1) 2008-12-01

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