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Advertising for a new product introduction: A stochastic approach

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  • Luca Grosset
  • Bruno Viscolani

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  • Luca Grosset & Bruno Viscolani, 2004. "Advertising for a new product introduction: A stochastic approach," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 12(1), pages 149-167, June.
    • Handle: RePEc:spr:topjnl:v:12:y:2004:i:1:p:149-167
    DOI: 10.1007/BF02578929
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    References listed on IDEAS

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    1. Charles S. Tapiero, 1979. "A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty," Management Science, INFORMS, vol. 25(9), pages 907-915, September.
    2. Tapiero, Charles S., 1983. "Stochastic diffusion models with advertising and word-of-mouth effects," European Journal of Operational Research, Elsevier, vol. 12(4), pages 348-356, April.
    3. S. Jørgensen & S. Taboubi & G. Zaccour, 2001. "Cooperative Advertising in a Marketing Channel," Journal of Optimization Theory and Applications, Springer, vol. 110(1), pages 145-158, July.
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    Citations

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    Cited by:

    1. H. Dharma Kwon & Hongzhong Zhang, 2015. "Game of Singular Stochastic Control and Strategic Exit," Mathematics of Operations Research, INFORMS, vol. 40(4), pages 869-887, October.
    2. Beltran-Royo, C. & Zhang, H. & Blanco, L.A. & Almagro, J., 2013. "Multistage multiproduct advertising budgeting," European Journal of Operational Research, Elsevier, vol. 225(1), pages 179-188.
    3. C. Marinelli & S. Savin, 2008. "Optimal Distributed Dynamic Advertising," Journal of Optimization Theory and Applications, Springer, vol. 137(3), pages 569-591, June.
    4. Alessandra Buratto & Luca Grosset, 2006. "A communication mix for an event planning: a linear quadratic approach," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 14(3), pages 247-259, September.
    5. Marinelli, Carlo, 2007. "The stochastic goodwill problem," European Journal of Operational Research, Elsevier, vol. 176(1), pages 389-404, January.
    6. Alessandra Buratto & Luca Grosset & Bruno Viscolani, 2007. "Advertising coordination games of a manufacturer and a retailer while introducing a new product," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 15(2), pages 307-321, December.
    7. Gozzi, Fausto & Russo, Francesco, 2006. "Verification theorems for stochastic optimal control problems via a time dependent Fukushima-Dirichlet decomposition," Stochastic Processes and their Applications, Elsevier, vol. 116(11), pages 1530-1562, November.

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