When should a retailer invest in brand advertising?
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DOI: 10.1016/j.ejor.2017.11.060
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- Jiang, Ke & Wang, Die & Xu, Liping & Wang, Feng, 2024. "Assessing the impact of carbon quota allocation in enhancing supply chain members emission reduction and advertising efforts," Socio-Economic Planning Sciences, Elsevier, vol. 95(C).
- De-Qing Ma & Xiao-Qing Wang & Xue Wang & Jin-Song Hu, 2023. "Achieving Triple Benefits in a Platform-Based Closed-Loop Supply Chain: The Optimal Combination between Recycling Channel and Blockchain," Sustainability, MDPI, vol. 15(5), pages 1-40, February.
- E. Bacchiega & M. Colucci & M. Magnani, 2019. "What goes around, comes around: Reciprocal effects and double-sided moral hazard in the choice of brand licensing," Working Papers wp1136, Dipartimento Scienze Economiche, Universita' di Bologna.
- Luca Grosset & Bruno Viscolani, 2020. "Decisions on production and quality," Decisions in Economics and Finance, Springer;Associazione per la Matematica, vol. 43(1), pages 91-107, June.
- Yao, Fanjun & Parilina, Elena & Zaccour, Georges & Gao, Hongwei, 2022. "Accounting for consumers’ environmental concern in supply chain contracts," European Journal of Operational Research, Elsevier, vol. 301(3), pages 987-1006.
- Zhang, Qiao & Tang, Wansheng & Zaccour, Georges & Zhang, Jianxiong, 2019. "Should a manufacturer give up pricing power in a vertical information-sharing channel?," European Journal of Operational Research, Elsevier, vol. 276(3), pages 910-928.
- Farshbaf-Geranmayeh, Amir & Zaccour, Georges, 2021. "Pricing and advertising in a supply chain in the presence of strategic consumers," Omega, Elsevier, vol. 101(C).
- Li, Hengyu & Chen, Huangen & Chai, Junwu & Shi, Victor, 2023. "Private label sourcing for an e-tailer with agency selling and service provision," European Journal of Operational Research, Elsevier, vol. 305(1), pages 114-127.
- Burger, Katharina & White, Leroy & Yearworth, Mike, 2019. "Developing a smart operational research with hybrid practice theories," European Journal of Operational Research, Elsevier, vol. 277(3), pages 1137-1150.
- Guan, Zhimin & Ye, Tong & Yin, Rui, 2020. "Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation," European Journal of Operational Research, Elsevier, vol. 285(3), pages 916-930.
- Fujisawa, Chieko, 2024. "Corporate strategies to exploit the social status created by advertising: quantity vs. price competition," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302462, International Telecommunications Society (ITS).
- Dye, Chung-Yuan & Hsieh, Tsu-Pang, 2024. "A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment," European Journal of Operational Research, Elsevier, vol. 315(2), pages 654-667.
- Chao Lu & Weilai Huang & Haifang Cheng, 2021. "Comparative Analysis of Government Subsidy Policies in a Dynamic Green Supply Chain Considering Consumers Preference," Sustainability, MDPI, vol. 13(21), pages 1-26, October.
- Ma, Deqing & Li, Kaifu & Hu, Jinsong & Wang, Xue, 2024. "How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 187(C).
- Wang, Ruibing & Wang, Qiao & Chiang, Wei-yu Kevin, 2024. "Optimal promotional mix and pricing when faced with uncertain product value," European Journal of Operational Research, Elsevier, vol. 313(2), pages 637-651.
- Ma, Deqing & Hu, Jinsong, 2022. "The optimal combination between blockchain and sales format in an internet platform-based closed-loop supply chain," International Journal of Production Economics, Elsevier, vol. 254(C).
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Keywords
OR in marketing; Marketing channels; Advertising; Differential games; Brand reputation;All these keywords.
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