Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in Dual Channel Supply Chain
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DOI: 10.1007/s10957-013-0479-1
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Cited by:
- Qi Chen & Qi Xu, 2022. "Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill," Journal of Combinatorial Optimization, Springer, vol. 43(5), pages 1075-1105, July.
- Ma, Shigui & He, Yong & Gu, Ran & Li, Shanshan, 2021. "Sustainable supply chain management considering technology investments and government intervention," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
- Qi Chen & Qi Xu, 0. "Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill," Journal of Combinatorial Optimization, Springer, vol. 0, pages 1-31.
- Qiao Zhang & Jianxiong Zhang & Wansheng Tang, 2017. "Coordinating a supply chain with green innovation in a dynamic setting," 4OR, Springer, vol. 15(2), pages 133-162, June.
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Keywords
Direct marketing; Dynamic advertising; Differential game theory; Feedback Nash equilibrium; Online channel;All these keywords.
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