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Optimal purchase and advertising for a product with immediate sale start

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  • D. Favaretto
  • B. Viscolani

Abstract

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Suggested Citation

  • D. Favaretto & B. Viscolani, 1996. "Optimal purchase and advertising for a product with immediate sale start," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 4(2), pages 301-318, December.
    • Handle: RePEc:spr:topjnl:v:4:y:1996:i:2:p:301-318
    DOI: 10.1007/BF02568514
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    References listed on IDEAS

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    1. Gustav Feichtinger & Richard F. Hartl & Suresh P. Sethi, 1994. "Dynamic Optimal Control Models in Advertising: Recent Developments," Management Science, INFORMS, vol. 40(2), pages 195-226, February.
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    Cited by:

    1. Igor Bykadorov & Andrea Ellero & Stefania Funari & Elena Moretti, 2007. "A fractional optimal control problem for maximizing advertising efficiency," Working Papers 158, Department of Applied Mathematics, Università Ca' Foscari Venezia.

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