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Harikesh S. Nair

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Personal Details

First Name:Harikesh
Middle Name:S.
Last Name:Nair
Suffix:
RePEc Short-ID:pna153
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http://faculty-gsb.stanford.edu/nair/index.html

Affiliation

Graduate School of Business
Stanford University

Stanford, California (United States)
http://www.gsb.stanford.edu/
RePEc:edi:gsstaus (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. George Gui & Harikesh Nair & Fengshi Niu, 2021. "Auction Throttling and Causal Inference of Online Advertising Effects," Papers 2112.15155, arXiv.org, revised Feb 2022.
  2. Carlos Carrion & Zenan Wang & Harikesh Nair & Xianghong Luo & Yulin Lei & Xiliang Lin & Wenlong Chen & Qiyu Hu & Changping Peng & Yongjun Bao & Weipeng Yan, 2021. "Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach," Papers 2105.13556, arXiv.org.
  3. Wu, Di & Nair, Harikesh S. & Geng, Tong, 2020. "Consumption Vouchers during COVID-19: Evidence from E-commerce," Research Papers 3892, Stanford University, Graduate School of Business.
  4. Geng, Tong & Lin, Xiliang & Nair, Harikesh S. & Hao, Jun & Xiang, Bin & Fan, Shurui, 2020. "Comparison Lift: Bandit-Based Experimentation System for Online Advertising," Research Papers 3904, Stanford University, Graduate School of Business.
  5. Caio Waisman & Harikesh S. Nair & Carlos Carrion, 2019. "Online Causal Inference for Advertising in Real-Time Bidding Auctions," Papers 1908.08600, arXiv.org, revised Feb 2024.
  6. Runge, Julian & Nair, Harikesh S. & Levav, Jonathan, 2019. "Price Promotions in “Freemium†Settings," Research Papers 3769, Stanford University, Graduate School of Business.
  7. Caio Waisman & Navdeep S. Sahni & Harikesh S. Nair & Xiliang Lin, 2019. "Parallel Experimentation and Competitive Interference on Online Advertising Platforms," Papers 1903.11198, arXiv.org, revised Feb 2024.
  8. Nair, Harikesh S., 2019. "Diffusion and Pricing Over the Product Life Cycle," Research Papers 3780, Stanford University, Graduate School of Business.
  9. Du, Ruihuan & Zhong, Yu & Nair, Harikesh S. & Cui, Bo & Shou, Ruyang, 2019. "Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network," Research Papers 3761, Stanford University, Graduate School of Business.
  10. Hofstetter, Reto & Nair, Harikesh S. & Misra, Sanjog, 2018. "A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform," Research Papers 3643, Stanford University, Graduate School of Business.
  11. Sahni, Navdeep S. & Nair, Harikesh S., 2017. "Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search," Research Papers repec:ecl:stabus:3395, Stanford University, Graduate School of Business.
  12. Sahni, Navdeep S. & Nair, Harikesh S., 2016. "Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search," Research Papers 3392, Stanford University, Graduate School of Business.
  13. Sahni, Navdeep S. & Nair, Harikesh S., 2016. "Native Advertising, Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search-Ad Experiments," Research Papers 3395, Stanford University, Graduate School of Business.
  14. Daljord, Oystein & Misra, Sanjog & Nair, Harikesh S., 2015. "Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation," Research Papers 3085, Stanford University, Graduate School of Business.
  15. Tuchman, Anna E. & Nair, Harikesh S. & Gardete, Pedro M., 2015. "Complementarities in Consumption and the Consumer Demand for Advertising," Research Papers 3288, Stanford University, Graduate School of Business.
  16. Nair, Harikesh S. & Misra, Sanjog & Hornbuckle, William J., IV & Mishra, Ranjan & Acharya, Anand, 2014. "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Research Papers 3088, Stanford University, Graduate School of Business.
  17. Lee, Dokyun & Hosanagar, Kartik & Nair, Harikesh S., 2014. "The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook," Research Papers 3087, Stanford University, Graduate School of Business.
  18. Narayanan, Sridhar & Nair, Harikesh S., 2011. "Estimating Causal Installed-Base Effects: A Bias-Correction Approach," Research Papers 2076, Stanford University, Graduate School of Business.
  19. Shriver, Scott K. & Nair, Harikesh S. & Hofstetter, Reto, 2011. "Social Ties and User-Generated Content: Evidence from an Online Social Network," Research Papers 2083, Stanford University, Graduate School of Business.
  20. Ellickson, Paul B. & Misra, Sanjog & Nair, Harikesh S., 2011. "Repositioning Dynamics and Pricing Strategy," Research Papers 2075, Stanford University, Graduate School of Business.
  21. Chintagunta, Pradeep K. & Nair, Harikesh S., 2010. "Marketing Models of Consumer Demand," Research Papers 2072, Stanford University, Graduate School of Business.
  22. Hartmann, Wesley & Nair, Harikesh & Narayanan, Sridhar, 2009. "Nonparametric Estimation of Marketing-Mix Effects Using a Regression Discontinuity Design," Research Papers 2039, Stanford University, Graduate School of Business.
  23. Misra, Sanjog & Nair, Harikesh, 2009. "A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation," Research Papers 2037, Stanford University, Graduate School of Business.
  24. Hartmann, Wesley R. & Nair, Harikesh S., 2007. "Retail Competition and the Dynamics of Consumer Demand for Tied Goods," Research Papers 1990, Stanford University, Graduate School of Business.
  25. Nair, Harikesh S., 2006. "Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games," Research Papers 1947, Stanford University, Graduate School of Business.
  26. Nair, Harikesh S. & Manchanda, Puneet & Bhatia, Tulikaa, 2006. "Asymmetric Peer Effects in Physician Prescription Behavior: The Role of Opinion Leaders," Research Papers 1970, Stanford University, Graduate School of Business.
  27. Desiraju, Ramarao & Nair, Harikesh S. & Chintagunta, Pradeep, 2004. "Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations," Research Papers 1950, Stanford University, Graduate School of Business.
  28. Nair, Harikesh S. & Dube, Jean-Pierre & Chintagunta, Pradeep, 2004. "Accounting for Primary and Secondary Demand Effects with Aggregate Data," Research Papers 1949, Stanford University, Graduate School of Business.
  29. Nair, Harikesh S. & Chintagunta, Pradeep & Dube, Jean-Pierre, 2003. "Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants," Research Papers 1948, Stanford University, Graduate School of Business.

Articles

  1. Joonhyuk Yang & Navdeep S. Sahni & Harikesh S. Nair & Xi Xiong, 2024. "Advertising as Information for Ranking E-Commerce Search Listings," Marketing Science, INFORMS, vol. 43(2), pages 360-377, March.
  2. Julian Runge & Jonathan Levav & Harikesh S. Nair, 2022. "Price promotions and “freemium” app monetization," Quantitative Marketing and Economics (QME), Springer, vol. 20(2), pages 101-139, June.
  3. Navdeep S. Sahni & Harikesh S. Nair, 2020. "Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search," Marketing Science, INFORMS, vol. 39(1), pages 5-32, January.
  4. Navdeep S Sahni & Harikesh S Nair, 2020. "Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 87(3), pages 1529-1564.
  5. Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018. "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 111-174, June.
  6. Dokyun Lee & Kartik Hosanagar & Harikesh S. Nair, 2018. "Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook," Management Science, INFORMS, vol. 64(11), pages 5105-5131, November.
  7. Harikesh S. Nair & Sanjog Misra & William J. Hornbuckle IV & Ranjan Mishra & Anand Acharya, 2017. "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Marketing Science, INFORMS, vol. 36(5), pages 699-725, September.
  8. Scott K. Shriver & Harikesh S. Nair & Reto Hofstetter, 2013. "Social Ties and User-Generated Content: Evidence from an Online Social Network," Management Science, INFORMS, vol. 59(6), pages 1425-1443, June.
  9. Wesley Hartmann & Harikesh S. Nair & Sridhar Narayanan, 2011. "Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design," Marketing Science, INFORMS, vol. 30(6), pages 1079-1097, November.
  10. Sanjog Misra & Harikesh Nair, 2011. "A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin," Quantitative Marketing and Economics (QME), Springer, vol. 9(3), pages 267-273, September.
  11. Sanjog Misra & Harikesh Nair, 2011. "A structural model of sales-force compensation dynamics: Estimation and field implementation," Quantitative Marketing and Economics (QME), Springer, vol. 9(3), pages 211-257, September.
  12. Pradeep K. Chintagunta & Harikesh S. Nair, 2011. "Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing," Marketing Science, INFORMS, vol. 30(6), pages 977-996, November.
  13. Wesley R. Hartmann & Harikesh S. Nair, 2010. "Retail Competition and the Dynamics of Demand for Tied Goods," Marketing Science, INFORMS, vol. 29(2), pages 366-386, 03-04.
  14. Pradeep K. Chintagunta & Harikesh S. Nair & R. Sukumar, 2009. "Measuring marketing‐mix effects in the 32/64 bit video‐game console market," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 24(3), pages 421-445, April.
  15. Wesley Hartmann & Puneet Manchanda & Harikesh Nair & Matthew Bothner & Peter Dodds & David Godes & Kartik Hosanagar & Catherine Tucker, 2008. "Modeling social interactions: Identification, empirical methods and policy implications," Marketing Letters, Springer, vol. 19(3), pages 287-304, December.
  16. Harikesh Nair, 2007. "Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games," Quantitative Marketing and Economics (QME), Springer, vol. 5(3), pages 239-292, September.
  17. Harikesh Nair & Jean-Pierre Dubé & Pradeep Chintagunta, 2005. "Accounting for Primary and Secondary Demand Effects with Aggregate Data," Marketing Science, INFORMS, vol. 24(3), pages 444-460, November.
  18. Harikesh Nair & Pradeep Chintagunta & Jean-Pierre Dubé, 2004. "Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants," Quantitative Marketing and Economics (QME), Springer, vol. 2(1), pages 23-58, March.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Rankings

This author is among the top 5% authors according to these criteria:
  1. Wu-Index

Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 24 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (11) 2008-08-31 2010-06-04 2011-02-05 2011-04-02 2011-09-05 2015-03-05 2015-03-05 2015-09-05 2016-10-09 2016-10-09 2019-05-13. Author is listed
  2. NEP-COM: Industrial Competition (8) 2008-08-31 2011-04-02 2015-09-05 2016-10-09 2016-10-09 2019-04-01 2019-05-06 2019-05-13. Author is listed
  3. NEP-PAY: Payment Systems and Financial Technology (7) 2016-10-09 2016-10-09 2019-05-06 2019-05-06 2021-02-15 2021-06-21 2021-11-22. Author is listed
  4. NEP-ECM: Econometrics (3) 2010-06-04 2011-04-02 2022-02-07
  5. NEP-EXP: Experimental Economics (3) 2016-10-09 2019-04-01 2021-02-15
  6. NEP-IND: Industrial Organization (3) 2008-08-31 2011-04-02 2015-09-05
  7. NEP-MFD: Microfinance (3) 2015-03-05 2015-03-05 2015-03-05
  8. NEP-NET: Network Economics (3) 2009-12-11 2011-04-02 2011-09-05
  9. NEP-ICT: Information and Communication Technologies (2) 2009-12-11 2011-09-05
  10. NEP-SOC: Social Norms and Social Capital (2) 2009-12-11 2011-09-05
  11. NEP-BEC: Business Economics (1) 2015-03-05
  12. NEP-BIG: Big Data (1) 2019-05-06
  13. NEP-CMP: Computational Economics (1) 2019-05-06
  14. NEP-CNA: China (1) 2021-02-15
  15. NEP-CTA: Contract Theory and Applications (1) 2015-03-05
  16. NEP-DES: Economic Design (1) 2019-09-02
  17. NEP-GTH: Game Theory (1) 2019-05-06
  18. NEP-HME: Heterodox Microeconomics (1) 2011-04-02
  19. NEP-HRM: Human Capital and Human Resource Management (1) 2015-03-05
  20. NEP-LAB: Labour Economics (1) 2010-06-04
  21. NEP-MIC: Microeconomics (1) 2008-08-31
  22. NEP-TRA: Transition Economics (1) 2021-02-15
  23. NEP-URE: Urban and Real Estate Economics (1) 2011-09-05

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