Report NEP-MKT-2011-02-05

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Chintagunta, Pradeep K. & Nair, Harikesh S., 2010. "Marketing Models of Consumer Demand," Research Papers 2072, Stanford University, Graduate School of Business.
• Nagler, Matthew G. & Kronenberg, Fredi & Kennelly, Edward J. & Jiang, Bei & Ma, Chunhui, 2010. "The use of indicators for unobservable product qualities: inferences based on consumer sorting," MPRA Paper 28409, University Library of Munich, Germany.
• Ferro, Esteban, 2011. "Signaling and technological marketing tools for exporters," Policy Research Working Paper Series 5547, The World Bank.
• Nuno Boavida & Susana Martins Moretto, 2010. "Innovation Assessment of a Portuguese Railway branch of a foreign multinational - A case study," IET Working Papers Series 05/2010, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology.