Report NEP-MKT-2016-10-09

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Sahni, Navdeep S. & Nair, Harikesh S., 2016. "Native Advertising, Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search-Ad Experiments," Research Papers 3395, Stanford University, Graduate School of Business.
• Zemin(Zachary) Zhong, 2016. "Targeted Search and Platform Design," Working Papers 16-03, NET Institute.
• Sahni, Navdeep S. & Nair, Harikesh S., 2016. "Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search," Research Papers 3392, Stanford University, Graduate School of Business.
• Sahni, Navdeep S. & Wheeler, S. Christian & Chintagunta, Pradeep, 2016. "Personalization in Email Marketing: The Role of Non-informative Advertising Content," Research Papers 3409, Stanford University, Graduate School of Business.
• Batabyal, Amitrajeet & Beladi, Hamid, 2016. "Advertising and Competition for Market Share Between a New Good Producer and a Remanufacturer," MPRA Paper 74085, University Library of Munich, Germany, revised 20 Jun 2016.
• Yong Chao & Lin Liu & Dongyuan Zhan, 2016. "Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret," Working Papers 16-14, NET Institute.
• Chengsi Wang & Julian Wright, 2016. "Platform investment and price parity clauses," Working Papers 16-17, NET Institute.
• William L. Huth & O. Ashton Morgan & John C. Whitehead, 2016. "Measuring the Impact of Improved Traceability Information in Seafood Markets Following a Large Scale Contamination Event," Working Papers 16-17, Department of Economics, Appalachian State University.
• Weijia Dai & Hyunjin Kim & Michael Luca, 2016. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Harvard Business School Working Papers 17-025, Harvard Business School, revised Jan 2023.
• Daniel Ray & William Sabadie & David Gotteland, 2015. "Why Customer Orientation Does not Necessarily Stimulate Complaint Management Efficiency: The Neglected Role of Orientation Towards Complaints [Pourquoi l’orientation client ne stimule pas nécessair," Post-Print hal-01222209, HAL.
• Sahni, Navdeep & Zou, Dan & Chintagunta, Pradeep, 2015. "Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments," Research Papers 3331, Stanford University, Graduate School of Business.
• Xiao Liu & Dokyun Lee & Kannan Srinivasan, 2016. "The Effect of Word of Mouth on Sales: New Answers from the Comprehensive Consumer Journey Data," Working Papers 16-09, NET Institute.
• Nicola Branzoli, 2016. "Price dispersion and consumer inattention: evidence from the market of bank accounts," Temi di discussione (Economic working papers) 1082, Bank of Italy, Economic Research and International Relations Area.
• Seiler, Stephan & Yao, Song & Wang, Wenbo, 2015. "Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment," Research Papers 3372, Stanford University, Graduate School of Business.
• Diana Freitas & Ricardo Azambuja, 2015. "The Seduction of the French Advertising Communication through Urban Public Space [A Sedução da Comunicação Publicitária Francesa através do Meio]," Post-Print hal-01139057, HAL.