Emotionale Konsumentenentscheidungen: Worin sich Frauen und Männer unterscheiden
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References listed on IDEAS
- Shiv, Baba & Fedorikhin, Alexander, 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 278-292, December.
- Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
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- Garbarino, Ellen C & Edell, Julie A, 1997. "Cognitive Effort, Affect, and Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 147-158, September.
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Cited by:
- Zimmermann, Gabriele, 2014. "Frauen im Versicherungsvertrieb. Was sagen die Privatkunden dazu?," Forschung am ivwKöln 2/2014, Technische Hochschule Köln – University of Applied Sciences, Institute for Insurance Studies.
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