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The Digital Marketer's Playbook
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Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
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DOI: 10.1007/979-8-8688-0546-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Diego Adolfo Carrasco Gubernatis, 2024. "Defining Digital Marketing," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 3-13, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Digital Assets and Why They Are Important," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 15-21, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Structure of the Digital Advertising Ecosystem," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 23-28, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Customer Awareness Levels in Digital Marketing," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 29-37, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Walled Gardens and Open Internet," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 39-40, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "The Essence of Targeting in Digital Marketing," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 41-44, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Cannibalization in Digital Marketing," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 45-48, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Placements and Inventory," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 49-56, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Target Groups, Audiences, and Personas," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 57-62, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Bids, Bid Strategies, and Their Impacts," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 63-78, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Exploring Ad Quality from Multiple Perspectives," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 79-89, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Digital Marketing Metrics," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 91-113, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding the Customer/Buyer Journey," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 115-118, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Keywords in Digital Marketing: What They Are and Why They Matter," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 119-132, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Exploring Types of Digital Marketing Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 133-137, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Crafting Creatives, Messages, and Copy for Effective Digital Marketing Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 139-144, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Ad Accounts and Their Structures," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 145-148, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Conversions and Conversion Tracking," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 149-153, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Competitor Analysis in Digital Marketing: Understanding Your Market Position," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 155-161, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Digital Marketing vs. Traditional Marketing: A Comparison," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 163-166, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Digital Marketing Channels Overview: From Core to Specialized," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 167-200, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Advertising Formats and Their Creatives," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 201-256, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Landing Pages," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 257-272, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "What Is Analytics?," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 273-293, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding Digital Marketing Specialists and Their Types," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 295-298, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "The Landscape of Legal, Taxes, and Brand Protection in Digital Marketing," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 299-309, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Setting Marketing Goals: Crafting Strategic Objectives for Digital Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 315-326, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Advertiser Channel Provider (Network) Selection," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 327-331, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Integrating Traditional and Digital Media for Marketing Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 333-338, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Format Recommendations for Digital Marketing Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 339-344, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Digital Marketing Brief," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 345-369, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Verification Bots from Advertising Channel Providers: Navigating Campaign Approvals and Pauses," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 375-378, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding the Learning Phase in Digital Marketing Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 379-382, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding How Budgets Work in Digital Marketing Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 383-386, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Understanding and Implementing Campaign Optimizations," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 387-392, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Campaign Settings Adjustments: Timing and Access," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 393-396, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Navigating Digital Marketing Reports at Campaign Completion," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 399-405, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Structuring Digital Marketing Efforts: Multiple Campaigns vs. Multiple Ad Groups vs. Multiple Ads," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 409-416, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Evaluating Provider Recommendations in Digital Marketing Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 417-420, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Digital Marketing Strategies for Small Companies," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 421-432, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Digital Marketing for Companies with Multiple Locations They Own," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 433-440, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Digital Marketing for a Company with Many Independently Owned Locations and Partners," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 441-449, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Social Media Overview: What Is Social Media and Social Media Activity?," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 453-476, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Enhancing Targeting with AI," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 479-483, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Content Optimization with AI," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 485-488, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Managing Expectations: When AI Is Not the Answer," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 489-496, Springer.
- Diego Adolfo Carrasco Gubernatis, 2024. "Closing Words," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 497-499, Springer.
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