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What Is Analytics?

In: The Digital Marketer's Playbook

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  • Diego Adolfo Carrasco Gubernatis

Abstract

Analytics enables us to understand and improve our business strategies and digital marketing initiatives by examining data. Whether you’re engaged in marketing, business, or technology, analytics aids in making informed decisions and optimizing performance. But data and analytics only help if you have at least a general idea of what they mean and what their main metrics are.

Suggested Citation

  • Diego Adolfo Carrasco Gubernatis, 2024. "What Is Analytics?," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 273-293, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-0546-2_24
    DOI: 10.1007/979-8-8688-0546-2_24
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