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The Landscape of Legal, Taxes, and Brand Protection in Digital Marketing

In: The Digital Marketer's Playbook

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  • Diego Adolfo Carrasco Gubernatis

Abstract

In this chapter, I will introduce you to essential aspects of legal considerations, tax implications, and brand protection strategies within the realm of digital marketing. These topics are intricate and can significantly influence the implementation of your digital marketing initiatives. Understanding the basics will equip you to ask informed questions when consulting your legal and tax advisors.

Suggested Citation

  • Diego Adolfo Carrasco Gubernatis, 2024. "The Landscape of Legal, Taxes, and Brand Protection in Digital Marketing," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 299-309, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-0546-2_26
    DOI: 10.1007/979-8-8688-0546-2_26
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