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Managing Expectations: When AI Is Not the Answer

In: The Digital Marketer's Playbook

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  • Diego Adolfo Carrasco Gubernatis

Abstract

While AI brings transformative advantages to digital marketing, it is vital to recognize its limitations and identify scenarios where traditional methods or human intervention might be more effective. This chapter delves into situations where AI may not provide the best solution and discusses how to balance AI applications with human insights for optimal outcomes.

Suggested Citation

  • Diego Adolfo Carrasco Gubernatis, 2024. "Managing Expectations: When AI Is Not the Answer," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 489-496, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-0546-2_46
    DOI: 10.1007/979-8-8688-0546-2_46
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