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Format Recommendations for Digital Marketing Campaigns

In: The Digital Marketer's Playbook

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  • Diego Adolfo Carrasco Gubernatis

Abstract

Understanding the diverse landscape of advertising formats is really important. Not only does the choice of format impact the delivery of your message, but it also influences audience engagement and campaign performance. In this chapter, I will dive deeper into understanding the characteristics of various ad formats suitable for different marketing goals. I’ll outline how these characteristics align with specific marketing objectives, enhancing the effectiveness of your campaigns.

Suggested Citation

  • Diego Adolfo Carrasco Gubernatis, 2024. "Format Recommendations for Digital Marketing Campaigns," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 339-344, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-0546-2_30
    DOI: 10.1007/979-8-8688-0546-2_30
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