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Digital Marketing for a Company with Many Independently Owned Locations and Partners

In: The Digital Marketer's Playbook

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  • Diego Adolfo Carrasco Gubernatis

Abstract

You are a company with many independently owned distributors, like an auto brand and car dealerships, an insurance company and its agents, a bike brand and bike stores, and so on. Your marketing efforts have to be CI-conformant and should adapt to the realities and context of your distributors.

Suggested Citation

  • Diego Adolfo Carrasco Gubernatis, 2024. "Digital Marketing for a Company with Many Independently Owned Locations and Partners," Springer Books, in: The Digital Marketer's Playbook, chapter 0, pages 441-449, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-0546-2_42
    DOI: 10.1007/979-8-8688-0546-2_42
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