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B2B Digital Marketing Playbook
Editor
- Carolin Durst(Hochschule Ansbach)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-45379-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Carolin Durst, 2025. "Positionierung – Der Weg zur Core Story," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 3-14, Springer.
- Carolin Durst, 2025. "Marketingziele – Wo darf’s hingehen?," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 15-30, Springer.
- Andi Honka & Carolin Durst, 2025. "Ideal Customer Profile, Customer Insights und Buyer Personas – Kenne deine Kunden," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 31-53, Springer.
- Carolin Durst & Nadine Lumme, 2025. "Content Marketing – Inhalte mit Mehrwert," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 55-79, Springer.
- Dorothea Utzt & Carolin Durst, 2025. "Dein Inbound-Outbound-Mix: Die Mischung macht’s," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 81-99, Springer.
- Dorothea Utzt & Carolin Durst, 2025. "Marketing und Sales Alignment – Miteinander, nicht nebeneinander," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 101-110, Springer.
- Sophia Hoferer, 2025. "Website & Corporate Blog – Alle Wege führen nach Rom," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 113-143, Springer.
- Carolin Durst & Andi Honka, 2025. "E-Mail-Marketing – Diese Nachricht ist nur für dich," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 145-172, Springer.
- Christina Heinickel & Nadine Lumme, 2025. "Case Study – Die Überzeugungskraft zufriedener Kunden," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 173-195, Springer.
- Stefanie Eckart, 2025. "Videomarketing – Zwischen Imagebooster und Vertriebsinstrument," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 197-220, Springer.
- Stefanie Eckart, 2025. "Webinare – Die Macht der Wissensvermittlung," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 221-233, Springer.
- Stefanie Eckart, 2025. "Social-Media-Marketing – Ein echter Alleskönner," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 235-266, Springer.
- Nadine Lumme & Christina Heinickel, 2025. "Corporate Influencer – Meister der Botschaft," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 267-275, Springer.
- Dorothea Utzt & Carolin Durst, 2025. "Social Selling – Zwischen Hype und Relevanz im B2B-Marketing," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 277-291, Springer.
- Christina Heinickel & Nadine Lumme, 2025. "PR – Das kann Medienarbeit für deine Marke leisten," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 293-314, Springer.
- Nadine Lumme & Christina Heinickel, 2025. "In aller Ohren – Podcasts im B2B-Marketing," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 315-332, Springer.
- Sophia Hoferer, 2025. "Hybride Events – auf zu neuen Ufern!," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 333-353, Springer.
- Sophia Hoferer, 2025. "Das Marketing-Dream-Team," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 357-376, Springer.
- Dorothea Utzt & Sophia Hoferer, 2025. "Dein Martech Stack," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 377-393, Springer.
- Christina Heinickel & Andi Honka & Nadine Lumme, 2025. "It’s a Match – Expertensuche leicht gemacht," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 395-406, Springer.
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