IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-45379-4_17.html
   My bibliography  Save this book chapter

Hybride Events – auf zu neuen Ufern!

In: B2B Digital Marketing Playbook

Author

Listed:
  • Sophia Hoferer

    (ITONICS GmbH)

Abstract

Zusammenfassung Hybride und digitale Eventformate haben längst ihren Weg in das Marketing-Potpourri von Unternehmen gefunden. Ein Livestream über Facebook oder Instagram macht jedoch noch lange kein hybrides Event. Im Kern geht es darum, das Online-Publikum gleichermaßen wie Teilnehmer vor Ort in die physische Veranstaltung interaktiv zu integrieren. Richtig durchgeführt, kannst du so das Beste aus zwei Welten kombinieren: persönliches Kundenerlebnis und große Reichweite. Wer Eventmarketing zur Kundenbindung oder zum Aufbau einer loyalen Community betreibt, muss allerdings viel investieren und Durchhaltevermögen beweisen. Hier erfährst du, wie du die digitale und die reale Eventwelt so verheiratest, dass du langfristig ein hohes Engagement bei deinen Interessensgruppen erzielst.

Suggested Citation

  • Sophia Hoferer, 2025. "Hybride Events – auf zu neuen Ufern!," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 333-353, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45379-4_17
    DOI: 10.1007/978-3-658-45379-4_17
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-45379-4_17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.