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E-Mail-Marketing – Diese Nachricht ist nur für dich

In: B2B Digital Marketing Playbook

Author

Listed:
  • Carolin Durst

    (Hochschule Ansbach)

  • Andi Honka

    (Zur Sache)

Abstract

Zusammenfassung Eines der ältesten und effektivsten Marketinginstrumente im digitalen Direktmarketing ist die E-Mail. Wo sonst hast du schon die Chance, 1:1 mit deinem (potenziellen) Kunden zu kommunizieren? E-Mail-Marketing hat viele Vorteile, denn richtig umgesetzt kannst du persönliche Beziehungen aufbauen, deine Markenbekanntheit steigern, Content gezielt ausspielen und so deine Kunden begeistern. Falsch angewendet landen deine E-Mails ungeöffnet im Spam-Ordner. In diesem Kapitel vermitteln wir dir die wichtigsten Leitplanken zum Aufbau deines E-Mail-Marketings. Wir zeigen dir, welche Spielarten es gibt, wie du das richtige Tool findest und wie du so deine Marketingziele erreichst.

Suggested Citation

  • Carolin Durst & Andi Honka, 2025. "E-Mail-Marketing – Diese Nachricht ist nur für dich," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 145-172, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45379-4_8
    DOI: 10.1007/978-3-658-45379-4_8
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