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Social Selling – Zwischen Hype und Relevanz im B2B-Marketing

In: B2B Digital Marketing Playbook

Author

Listed:
  • Dorothea Utzt

    (Dear Friend GmbH)

  • Carolin Durst

    (Hochschule Ansbach)

Abstract

Zusammenfassung „Halt – wie ist denn dieses Kapitel ins B2B Digital Marketing Playbook reingerutscht?“, denkst du jetzt vielleicht gerade. Social Selling hört sich erst einmal eher nach einem reinen Vertriebsthema an. Trotzdem gehört es nicht (nur) in den Zuständigkeitsbereich deiner Vertriebskollegen. In diesem Kapitel erfährst du, was unter Social Selling aktuell verstanden wird, wieso es dich als B2B-Marketer interessieren sollte, und was und wen du benötigst, um dein Unternehmen damit erfolgreich zu machen.

Suggested Citation

  • Dorothea Utzt & Carolin Durst, 2025. "Social Selling – Zwischen Hype und Relevanz im B2B-Marketing," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 277-291, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45379-4_14
    DOI: 10.1007/978-3-658-45379-4_14
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