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Website & Corporate Blog – Alle Wege führen nach Rom

In: B2B Digital Marketing Playbook

Author

Listed:
  • Sophia Hoferer

    (ITONICS GmbH)

Abstract

Zusammenfassung Die Website ist der heilige Gral unter den Owned-Media-Kanälen im B2B. Denn der Weg eines potenziellen Käufers wird in der Customer Journey mehr als einmal über deine Website führen. Gerade im Hinblick auf deine anderen Marketingkanäle und -formate stellen die Inhalte auf deiner Website den Single Point of Truth deiner gesamten Marketingkommunikation dar, der die Fragen des Kunden beantwortet und dein Unternehmen klar als Lösungsgeber positioniert. Auch wenn die Erstellung und Pflege einer Website mit einem hohen zeitlichen, personellen und finanziellen Aufwand verbunden ist, lohnt sich der Invest. Du gewinnst schnell an Sichtbarkeit, generierst wertvolle Leads und stärkst deine Wettbewerbsposition.

Suggested Citation

  • Sophia Hoferer, 2025. "Website & Corporate Blog – Alle Wege führen nach Rom," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 113-143, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45379-4_7
    DOI: 10.1007/978-3-658-45379-4_7
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