Handbuch Fundraising
Editor
- Michael Urselmann(Technische Hochschule Köln)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-33765-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Michael Urselmann, 2024. "Definition des Begriffs „Fundraising“," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 3-16, Springer.
- Hans Lichtsteiner, 2024. "Gewinnung und Bindung von Zeitspendern," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 19-33, Springer.
- Julia Naskrent, 2024. "Kommunikationsmaßnahmen zur Spenderbindung," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 35-53, Springer.
- Christoph Mecking, 2024. "Fundraising bei Förderstiftungen in Deutschland," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 279-304, Springer.
- Christian Gahrmann, 2024. "Strategisches Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 347-378, Springer.
- Michael Urselmann, 2024. "Der Spendenmarkt in Deutschland," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 669-679, Springer.
- Matthias Buntrock, 2024. "Fundraising für Krankenhäuser und Kliniken," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 697-711, Springer.
- Peter Buss, 2024. "Die Psychologie des Spenderverhaltens," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 55-75, Springer.
- Peter Buss, 2024. "Fundraising bei Förderstiftungen in der Schweiz," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 305-322, Springer.
- Christoph Mecking, 2024. "Die Stiftung als Fundraising-Instrument," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 323-344, Springer.
- Klaus Vellguth, 2024. "Herausforderungen an ein Fundraising für kirchliche Anliegen," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 713-747, Springer.
- Johannes Ruzicka & Konstantin Reetz, 2024. "Fundraising für Hochschulen," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 749-772, Springer.
- Markus Gmür & Martina Ziegerer & Remo Aeschbacher, 2024. "Der Spendenmarkt in der Schweiz," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 681-694, Springer.
- Marcus Stumpf, 2024. "Cause Related Marketing," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 215-235, Springer.
- Manfred Bruhn, 2024. "Corporate Sponsoring," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 193-214, Springer.
- Beat Hunziker, 2024. "Abwanderung und Rückgewinnung von Spendern," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 77-101, Springer.
- Michael Urselmann, 2024. "Zielgruppensegmentierung im Fundraising bei Privatpersonen," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 103-119, Springer.
- Thomas Röhr, 2024. "Telefon-Fundraising: Wichtigen Anliegen eine Stimme geben," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 379-396, Springer.
- Thomas Röhr, 2024. "Face-to-face-Fundraising: Zwischen wirtschaftlichem Erfolg und Ethik," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 397-414, Springer.
- Oliver Viest, 2024. "Online-Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 775-792, Springer.
- Thomas Peter & Liliane Eggli, 2024. "Der Einsatz des Mailings im Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 415-427, Springer.
- Christoph Müllerleile, 2024. "Fundraising und Öffentlichkeitsarbeit," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 429-445, Springer.
- Andreas Schiemenz, 2024. "Das persönliche Gespräch im Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 447-458, Springer.
- Nicole Fabisch, 2024. "Corporate Social Responsibility: Neue Chancen für das Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 237-253, Springer.
- Hartmut Kopf & Britta Krahn & Raimund Schmolze-Krahn, 2024. "Auswirkungen der Digitalisierung auf das Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 459-472, Springer.
- Mareike Ahlers & Tim Senn, 2024. "Bedeutung der Marke einer NPO für das Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 473-492, Springer.
- Sonja Harken, 2024. "Online-Spendenaktionen," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 829-852, Springer.
- Hans Fleisch, 2024. "Gamification: eine neue Chance auch für effektiveres Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 811-827, Springer.
- Stefanie Hirschfeld, 2024. "Führen ist eine Entscheidung: Agil(er) führen – mit und ohne Positionsmacht," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 557-572, Springer.
- Silke Boenigk & Katarina Dobberphul & Tom Neukirchen, 2024. "Kompetenzorientiertes Personalmanagement im Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 493-503, Springer.
- Simon Amrein & Andreas Dietrich, 2024. "Crowdfunding und Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 853-867, Springer.
- Katrin Kowark & Mario Schulz, 2024. "Newsroom-Prinzipien in der NGO-Kommunikation," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 505-526, Springer.
- Annette Zimmer & Eckhard Priller, 2024. "Wir schaffen das? Frauen in Führungspositionen in NPOs und im Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 527-544, Springer.
- Georg Schnurbein, 2024. "Fundraising und Governance," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 545-555, Springer.
- Vanessa Mertins & Carolin Waldner, 2024. "Evidenzbasiertes Fundraising-Management (EFM)," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 573-592, Springer.
- Julia Selle, 2024. "Einfluss des Effektiven Altruismus auf den deutschen Spendenmarkt," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 121-136, Springer.
- Franz-Rudolf Esch & Constanze Schaarschmidt, 2024. "Corporate Social Responsibility effektiv in der Kommunikation für Unternehmen und Marken vermitteln," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 255-275, Springer.
- Thilo Reichenbach, 2024. "Erfolgsfaktoren im Online-Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 593-614, Springer.
- Ricarda Raths & Tom Neukirchen, 2024. "Marktforschung im Fundraising am Beispiel des WWF Deutschland," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 615-634, Springer.
- Sonja Harken, 2024. "Erfolgsfaktoren im Online-Fundraising via E-Mail-Marketing," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 793-809, Springer.
- Pasqualina Perrig-Chiello, 2024. "Warum Spenden glücklich macht," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 137-146, Springer.
- Christoph Oslislo, 2024. "Verhaltensökonomische Erkenntnisse im Fundraising: Feldexperimente als Brücke zwischen Wissenschaft und Praxis," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 147-176, Springer.
- Maria Steinbauer, 2024. "Identitätsorientiertes Kommunikationsmanagement aus Fundraising-Sicht," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 635-645, Springer.
- Frank Buckler, 2024. "Effektiveres Fundraising mit Hilfe von Künstlicher Intelligenz," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 647-665, Springer.
- Angela Ullrich, 2024. "Das Spendenverhalten von Top-Verdienern in Deutschland," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 177-189, Springer.
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