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Online-Fundraising

In: Handbuch Fundraising

Author

Listed:
  • Oliver Viest

    (em-faktor GmbH)

Abstract

Zusammenfassung Online-Fundraising deckt alle Aktivitäten einer Organisation ab, die internet-basiert mit dem Ziel der Mitteleinwerbung erfolgen. Um dieses Ziel zu erreichen, ist der Einsatz unterschiedlicher Online-Instrumente nötig. Erst unter Berücksichtigung ihrer spezifischen Eigenschaften, verbunden mit einer konsequenten Bewerbung der eigenen Aktivitäten, kann Online-Fundraising zum finanziellen Erfolg werden. Voraussetzung hierfür ist die organisationale Bereitschaft, sich auf den partizipativen Charakter von Online-Kommunikation einzulassen und kampagnenorientiert zu agieren.

Suggested Citation

  • Oliver Viest, 2024. "Online-Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 775-792, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-33765-0_21
    DOI: 10.1007/978-3-658-33765-0_21
    as

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