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Strategies and Communications for Innovations
Editor
Listed:
- Michael Hülsmann(Jacobs University Bremen)Nicole Pfeffermann(Jacobs University Bremen)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-642-17223-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Michael Hülsmann & Nicole Pfeffermann, 2011. "Challenges, Approaches, and Strategic Aspects of Innovation," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 3-10, Springer.
- Kathrin M. Möslein & Bastian Bansemir, 2011. "Strategic Open Innovation: Basics, Actors, Tools and Tensions," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 11-23, Springer.
- Martin J. Eppler & Friederike Hoffmann, 2011. "Challenges and Visual Solutions for Strategic Business Model Innovation," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 25-36, Springer.
- Michael Hülsmann & Meike Tilebein & Philip Cordes & Vera Stolarski, 2011. "Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability: How to Decode Its Contribution Comprehensively," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 37-50, Springer.
- Rani J. Dang & Letizia Mortara & Ruth Thomson & Tim Minshall, 2011. "Developing a Technology Intelligence Strategy to Access Knowledge of Innovation Clusters," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 51-71, Springer.
- Ralf Kopp, 2011. "Social Innovation and Interactive Value Creation as Strategic Demand for Management," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 73-93, Springer.
- Nicole Pfeffermann & Michael Hülsmann, 2011. "Communication of Innovation: Marketing, Diffusion, and Frameworks," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 97-104, Springer.
- Fee Steinhoff & Volker Trommsdorff, 2011. "Innovation Marketing: An Introduction," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 105-116, Springer.
- Tim Mazzarol, 2011. "The Role of Word of Mouth in the Diffusion of Innovation," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 117-131, Springer.
- Manfred Bruhn & Grit Mareike Ahlers, 2011. "An Integrated Approach to Communications in the Open Innovation Process," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 133-152, Springer.
- Claudia Mast, 2011. "Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 153-162, Springer.
- Nicole Pfeffermann, 2011. "The Scent of Innovation: Towards an Integrated Management Concept for Visual and Scent Communication of Innovation," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 163-181, Springer.
- Nicole Pfeffermann & Michael Hülsmann, 2011. "The Linkage Between Strategy and Communication for Innovation," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 185-192, Springer.
- Alexander Brem & Mostafa Hashem Sherif & Liora Katzenstein & Kai-Ingo Voigt & Dominique Marcel Lammer, 2011. "Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 193-208, Springer.
- Bill Donaldson & Thomas O’Toole & Mary Holden, 2011. "A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 209-228, Springer.
- Sherry Devereaux Ferguson, 2011. "Strategic Planning for Communication of Innovation: Crowdsourcing as Social Capital," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 229-242, Springer.
- Eric Viardot, 2011. "Achieving Market Leadership for Innovation Through Communication," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 243-256, Springer.
- Nicole Pfeffermann, 2011. "Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 257-289, Springer.
- Eva-Maria Streier & Nicole Pfeffermann & Jörn Grapp, 2011. "Science Comes Alive! The Internet Film Portal DFG Science TV," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 293-304, Springer.
- Keith Ulrich, 2011. "DHL Open Innovation: Program for the Development, Deployment and Promotion of Innovative Solutions in Logistics," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 305-317, Springer.
- Hans-Werner Jäger & Annegret Jäger, 2011. "Communication Management Via Web: The Web-Based Tool ICOM Compass," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 319-337, Springer.
- Katja Reimann & Carolin Reichert, 2011. "Case Study Electro-Mobility: RWE Mobility," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 339-350, Springer.
- Ulrich Eberl, 2011. "A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 351-361, Springer.
- Fee Steinhoff & Henning Breuer, 2011. "User-Centered Radical Innovation at Deutsche Telekom Laboratories," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 363-377, Springer.
- Moritz Rohde & Nicole Pfeffermann & Wolfgang Echelmeyer & Carsten Rasch, 2011. "The High-Tech Innovation “ParcelRobot”: Patent Strategy and Communication Tools," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 379-395, Springer.
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