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DHL Open Innovation: Program for the Development, Deployment and Promotion of Innovative Solutions in Logistics

In: Strategies and Communications for Innovations

Author

Listed:
  • Keith Ulrich

    (Deutsche Post AG)

Abstract

Innovation is a key factor for growth for business and industries. But what can be said about logistics industry? Is logistics an innovative industry? This book chapter aims at providing information about a modern program of DHL Solutions & Innovations (DSI), which represents a framework to develop, deploy and promote innovative solutions in logistics. The DSI program thus gives the answer to the questions by describing how logistic companies can position themselves and their brands with innovative solutions. Three pillars shape successful innovative solutions: DHL Innovation Partner Concept, DHL Innovation Center and DHL Innovation Projects. The explanations and selected project examples in this book chapter demonstrate the idea to globally share knowledge in the development, deployment and promotion of technologies, establish a culture of innovation, and foster the implementation of innovative solutions in logistics.

Suggested Citation

  • Keith Ulrich, 2011. "DHL Open Innovation: Program for the Development, Deployment and Promotion of Innovative Solutions in Logistics," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 305-317, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-17223-6_20
    DOI: 10.1007/978-3-642-17223-6_20
    as

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