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Challenges and Visual Solutions for Strategic Business Model Innovation

In: Strategies and Communications for Innovations

Author

Listed:
  • Martin J. Eppler

    (Universität St. Gallen)

  • Friederike Hoffmann

    (Universität St. Gallen)

Abstract

Business model innovation is a key task of an organization’s senior management team. Little is known, however, about business model innovation challenges that need to be addressed and how managers can structure the task of developing novel and commercially viable business models. This chapter analyzes the challenges an organization faces when changing the current business model and proposes visual solutions to overcome these challenges and develop new business models in existing firms. The argument supporting this proposition is developed in three stages: First, based on the existing management literature on business models, this chapter derives a set of challenges for business model innovation. Second, leveraging current visualization research, the chapter discusses several visual solutions to these specific challenges. Finally, we discuss how the characteristics of visual tools can practically support senior management teams in meeting the challenges of business model innovation.

Suggested Citation

  • Martin J. Eppler & Friederike Hoffmann, 2011. "Challenges and Visual Solutions for Strategic Business Model Innovation," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 25-36, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-17223-6_3
    DOI: 10.1007/978-3-642-17223-6_3
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    Cited by:

    1. Vinicius Luiz Ferraz Minatogawa & Matheus Munhoz Vieira Franco & Izabela Simon Rampasso & Rosley Anholon & Ruy Quadros & Orlando Durán & Antonio Batocchio, 2019. "Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations," Sustainability, MDPI, vol. 12(1), pages 1-29, December.
    2. Steve Evans & Doroteya Vladimirova & Maria Holgado & Kirsten Van Fossen & Miying Yang & Elisabete A. Silva & Claire Y. Barlow, 2017. "Business Model Innovation for Sustainability: Towards a Unified Perspective for Creation of Sustainable Business Models," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 597-608, July.
    3. Horváth, Dóra & Szabó, Roland Zs., 2018. "Evolution of photovoltaic business models: Overcoming the main barriers of distributed energy deployment," Renewable and Sustainable Energy Reviews, Elsevier, vol. 90(C), pages 623-635.

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