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The High-Tech Innovation “ParcelRobot”: Patent Strategy and Communication Tools

In: Strategies and Communications for Innovations

Author

Listed:
  • Moritz Rohde

    (Bremer Institut für Produktion und Logistik GmbH)

  • Nicole Pfeffermann

    (Jacobs University Bremen)

  • Wolfgang Echelmeyer

    (Reutlingen University)

  • Carsten Rasch

    (ThyssenKrupp Krause GmbH)

Abstract

This book chapter presents a case study on the “ParcelRobot”, which was a successful open innovation project in logistics industry. It focussed on a patent strategy and communication tools for the developed high-tech innovation. After introducing the open innovation process with a dialog perspective, sequential steps for the technology development are briefly described. Subsequently, a lead user-oriented perspective on the patent and licensing strategy is provided under consideration of the complex structures in the open innovation network. Several communication tools relating to four communication channels and the initial impacts of the communication activities for the high-tech innovation are presented. Results were supported by a German survey that was conducted at market launch. The market penetration activities outline the future development of the robot system. Finally, this book chapter concludes with key leanings from the open innovation project regarding the patent strategy and communication of high-tech innovations.

Suggested Citation

  • Moritz Rohde & Nicole Pfeffermann & Wolfgang Echelmeyer & Carsten Rasch, 2011. "The High-Tech Innovation “ParcelRobot”: Patent Strategy and Communication Tools," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 379-395, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-17223-6_25
    DOI: 10.1007/978-3-642-17223-6_25
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