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Social Innovation and Interactive Value Creation as Strategic Demand for Management

In: Strategies and Communications for Innovations

Author

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  • Ralf Kopp

    (ZWE der TU Dortmund)

Abstract

The terms “open innovation” and “interactive value creation” have become guiding metaphors in the international academic debate and also in day-to-day business. On the one hand, they stimulate a paradigmatic development that involves increasing integration of the external knowledge of various different groups of actors (such as joint venture partners, companies, customers, supplier, universities, etc.). On the other hand, the two terms also characterize a set of specific internet-based methods integrating information about needs of customers. Enterprise 2.0 represents corporate and management structures that are specially designed to suit these two perspectives. They are based on a new understanding of innovation into which they feed new management practices. Management innovation and innovation management are clearly two sides of the same coin.

Suggested Citation

  • Ralf Kopp, 2011. "Social Innovation and Interactive Value Creation as Strategic Demand for Management," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 73-93, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-17223-6_6
    DOI: 10.1007/978-3-642-17223-6_6
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