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Strategic Innovative Marketing
Editor
Listed:
- Androniki Kavoura(T.E.I. of Athens)Damianos P. Sakas(University of Peloponnese)Petros Tomaras(T.E.I. of Athens)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), 2017. "Strategic Innovative Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-319-56288-9, December.
Handle: RePEc:spr:prbuec:978-3-319-56288-9
DOI: 10.1007/978-3-319-56288-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Andrés Boza & Marta Fernández-Diego & Leonor Ruiz & Mariluz Gordo & M. M. E. Alemany & Faustino Alarcón & Llanos Cuenca, 2017. "Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurship," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 3-10, Springer.
- Martina Juříková, 2017. "Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 11-16, Springer.
- Marcela Göttlichová, 2017. "Integration of the Theory and Practice in Continuity with the Development of Key Competencies—One of the Necessary Areas of Solutions for the Czech University Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 17-22, Springer.
- Jari Jussila & Mika Boedeker & Harri Jalonen & Nina Helander, 2017. "Social Media Analytics Empowering Customer Experience Insight," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 25-30, Springer.
- Tuula Andersson & Mika Boedeker & Vilma Vuori, 2017. "Emotion-Gauge: Analyzing Affective Experiences in B2B Customer Journeys," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 31-36, Springer.
- Nina Helander & Virpi Sillanpää & Vilma Vuori & Olavi Uusitalo, 2017. "Customer Perceived Value—A Key in Marketing of Integrated Solutions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 37-42, Springer.
- Jari Jussila & Vilma Vuori & Jussi Okkonen & Nina Helander, 2017. "Reliability and Perceived Value of Sentiment Analysis for Twitter Data," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 43-48, Springer.
- G. Zapantis & M. Skordoulis & M. Chalikias & D. Drosos & A. Papagrigoriou, 2017. "Measuring the Impact of Burnout on Job Satisfaction and Organizational Commitment," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 51-55, Springer.
- G. Tsitmideli & G. Sidiropoulos & M. Chalikias & D. Drosos & P. Kalantonis, 2017. "The Relationship Between Subordinates and Supervisors and the Impact on Job Satisfaction and Efficiency of the Employees," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 57-61, Springer.
- D. Belias & E. Velissariou & A. Koustelios & K. Varsanis & D. Kyriakou & L. Sdrolias, 2017. "The Role of Organizational Culture in the Greek Higher Tourism Quality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 65-70, Springer.
- D. Belias & E. Velissariou & A. Koustelios & K. Varsanis & D. Kyriakou & L. Sdrolias, 2017. "Integrating Total Quality Management Philosophy in the Greek Tourism Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 71-76, Springer.
- D. Belias & D. Kyriakou & A. Koustelios & K. Varsanis & L. Sdrolias, 2017. "The Role of Organizational Culture in Greek Higher Education Quality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 77-83, Springer.
- D. Belias & A. Koustelios & K. Varsanis & D. Kyriakou & L. Sdrolias, 2017. "Integrating Total Quality Management Philosophy in Greek Higher Educational Institutions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 85-90, Springer.
- Tryfon Vasilagos & Panagiotis Polychroniou & Leonidas Maroudas, 2017. "Relationship Between Supervisor’s Emotional Intelligence and Transformational Leadership in Hotel Organizations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 91-95, Springer.
- Sotirios D. Nikolopoulos, 2017. "Dynamic Combination of Automatic Forecasts for Corporate Budgeting," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 97-103, Springer.
- S. D. Nikolopoulos & I. Santouridis & T. Lazaridis, 2017. "Financial Text Mining in Twitterland," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 105-114, Springer.
- Ioannis C. Drivas & Apostolos S. Sarlis & Damianos P. Sakas & Alexandros Varveris, 2017. "Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 117-123, Springer.
- I. C. Drivas & D. P. Sakas & C. Riziotis, 2017. "Communicating Strategically for Improving Team Effectiveness in ICTs Organizations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 125-132, Springer.
- Maria Papadaki & Charalampos Platis, 2017. "Improve the Effectiveness of the Provided Healthcare Services and the Efficiency of a Public Hospital in the Light of a Manager," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 135-141, Springer.
- Ioannis Karafyllis & Charalampos Platis & George Pierrakos, 2017. "The Use of Information System at Public Hospital Pharmacies in Greece: Myths and Reality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 143-150, Springer.
- Charalampos Platis & Emmanouil Zoulias, 2017. "Organization Style and Its Effect on Employee Satisfaction and Personal Performance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 151-158, Springer.
- George Pierrakos & Dimitra Latsou & Aspasia Goula & John Pateras & John Nikolados & Charis Platis & Markos Sarris & Sotiris Soulis, 2017. "A Prospective Evaluation of Health-Related Quality of Life of Cancer Patients Receiving Day and Home Care Services in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 159-164, Springer.
- Athanasia Papadimitriou & Charalampos Platis & Emmanouil Zoulias, 2017. "The Role of Local Government in the Provision of Social Services in the Third Age. Case Study: The Municipality of Volos," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 165-170, Springer.
- Tiago Costa & Teresa Tiago & Flavio Tiago & Sandra Faria & João Couto, 2017. "Pharmaceutical Marketing STAR," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 173-178, Springer.
- Theodoros Kentistos-Rannos & Prodromos D. Chatzoglou, 2017. "Comparison Shopping Websites and Their Impact on Consumers’ Purchase Intention," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 179-185, Springer.
- Olga Juraskova & Martina Jurikova & Romana Cockova, 2017. "Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 189-195, Springer.
- Martina Juříková & Josef Kocourek, 2017. "Current Perception of a Brand in Czech Consumers’ Mind," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 197-203, Springer.
- Aikaterini Stavrianea & Irene Kamenidou, 2017. "Generation Z and Religion in Times of Crisis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 205-211, Springer.
- A. N. Giovanis & P. Athanasopoulou & S. Mamalis, 2017. "Consumer-Brand Relationship Development Process in the Context of Online Booking Services: The Role of Cognitive and Affective Drivers," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 213-220, Springer.
- Artha Sejati Ananda & Ángel Hernández-Garcia & Lucio Lamberti, 2017. "Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 221-227, Springer.
- Zoe-Charis Belenioti & George Tsourvakas & Chris A. Vassiliadis, 2017. "A Report on Museum Branding Literature," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 229-234, Springer.
- Alexios-Patapios Kontis & Aristeidis Gkoumas, 2017. "“Greek Breakfast”: A New Tourism Brand Name for an Age-Long Gastronomy Tradition," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 235-241, Springer.
- Teresa Tiago & Flavio Tiago & Sandra Faria & João Couto, 2017. "Cliff Diving in Virtual Communities," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 245-250, Springer.
- Vasiliki Amarantou & Stella Kazakopoulou & Prodromos Chatzoglou & Dimitrios Chatzoudes, 2017. "Attitude Toward Change: Factors Affecting Hospital Managerial Employees’ Resistance to Change," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 251-257, Springer.
- Athena Parsotaki & Aristotelis B. Alexopoulos, 2017. "Are Greek Tanker Operators Aware of IMO’s Sustainable Maritime Transportation System and Willing to Follow Its Goals and Actions?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 261-266, Springer.
- Alexandros M. Goulielmos, 2017. "Strategies in ‘Shipping Business Management’," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 267-272, Springer.
- Konstantina Athanasiou, 2017. "How Do Dry Bulk Freight Levels Affect Minor Dry Commodity Trade and Shipping Marketing During Economic Recession Periods?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 273-279, Springer.
- Aristotelis B. Alexopoulos & Panagiotis Karagiannidis, 2017. "The Process of Employing Greek Ship Officers Onboard Greek Ships: A Proposal for a New Recruiting Tool," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 281-289, Springer.
- Afroditi-Anastasia Menegaki & Aristotelis B. Alexopoulos, 2017. "Evolution of Logistics Centers and Value-Added Services Offered in Port Areas and the Importance of Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 291-297, Springer.
- Anastasios Georgakis & Aristotelis B. Alexopoulos, 2017. "The Role of Marketing in the Shipping Industry in Case of Accidents," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 299-305, Springer.
- Jason Merkouris–Stylopoulos & Aristotelis B. Alexopoulos, 2017. "The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 307-313, Springer.
- John Hlias Plikas & Nasiopoulos K. Dimitrios & Panagiotis Delis & D. S. Vlachos, 2017. "Software Protection and Piracy Focusing on the 2008 Crisis: A Comparative Study and Simulation Modeling Regarding the Case of Greece, Germany, and England," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 319-326, Springer.
- Fotis Kitsios & Maria Kamariotou, 2017. "Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 327-332, Springer.
- Tsiavos G. Panagiotis & Pachtiti E. Foteini & Nasiopoulos K. Dimitrios & Damianos P. Sakas & D. S. Vlachos, 2017. "Modeling and Simulation of Promotion Procedures for IT Companies Through Facebook," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 333-339, Springer.
- Tsomis Konstantinos & Koukouris Georgios & Damianos P. Sakas & Nasiopoulos K. Dimitrios & D. S. Vlachos, 2017. "Modeling and Simulation for the Development of Innovative Ideas for Video Games in Smartphones," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 341-348, Springer.
- Aristotelis Chantzaras & Nasiopoulos K. Dimitrios & D. S. Vlachos, 2017. "Mobile Commerce and Success Factors. Simulation and Modeling of the Problem," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 349-355, Springer.
- Natalia Lychkina & Elena Molodetskaya & Yulia Morozova, 2017. "The Simulation Model of Supply Chains on the Macroeconomic Level is the Tool to Control the Economic Development of the Region," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 357-362, Springer.
- Christos Chaldezos & Damianos P. Sakas & Nasiopoulos K. Dimitrios & Despina S. Giakomidou, 2017. "Calculating Handling of Business Resources for Establishing a Successful Information’s Technology Project," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 363-368, Springer.
- Christos Chaldezos & Damianos Sakas & Nasiopoulos K. Dimitrios & Despina S. Giakomidou, 2017. "Calculating Handling of Company Resources for Establishing an Effective Project Team," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 369-373, Springer.
- John Hlias Plikas & Nasiopoulos K. Dimitrios & Eleni-Karveli Glynou & Damianos P. Sakas & D. S. Vlachos, 2017. "Businesses: The Association Between Their Export Performance and Information and Communication Technology Adoption," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 375-381, Springer.
- Nasiopoulos K. Alexandros & Sakas P. Damianos & Nasiopoulos K. Dimitrios & Vlachos S. Dimitrios, 2017. "Modelling the Process of a Web-Based Collaboration Tool Development," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 383-389, Springer.
- Nasiopoulos K. Alexandros & Damianos P. Sakas & D. S. Vlachos & Nasiopoulos K. Dimitrios, 2017. "Comparing Scrum and XP Agile Methodologies Using Dynamic Simulation Modeling," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 391-397, Springer.
- Pachtiti E. Foteini & Nasiopoulos K. Dimitrios & Damianos P. Sakas & D. S. Vlachos, 2017. "The Development of New Ideas for IT Products, Through Social Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 399-404, Springer.
- Ioannis Papadogeorgos & Aikaterini Papapostolou & Charikleia Karakosta & Haris Doukas, 2017. "Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 405-412, Springer.
- Omarova Naida Omarovna & Omarov Omar Alievich & Ivanova Yelena Vladimirovna, 2017. "Mechanisms of Management Process Improvement of an Educational Institution," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 413-417, Springer.
- Apostolos S. Sarlis & Ioannis C. Drivas & Alexandros Varveris, 2017. "The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 429-435, Springer.
- A. S. Sarlis & I. C. Drivas & D. P. Sakas, 2017. "Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 437-443, Springer.
- A. S. Sarlis & D. P. Sakas & D. P. Vlachos & A. Antoniou, 2017. "Instagram Company Page Creation Modeling and Simulation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 445-451, Springer.
- Tuula Pääkkönen, 2017. "Two Years on—Developing Metrics for Crowdsourcing with Digital Collections," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 453-458, Springer.
- Kotsori Ioanna Soultana, 2017. "Ethics and Medical Research," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 459-463, Springer.
- Georgios Spanos & Lefteris Angelis & Kyriaki Kosmidou, 2017. "Is the Market Value of Software Vendors Affected by Software Vulnerability Announcements?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 465-469, Springer.
- E. N. Petraki & E. J. Yannakoudakis & C. A. Kapetis, 2017. "Conceptual Search Algorithms for FDB Databases," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 471-477, Springer.
- Kostas Stefanidis, 2017. "Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 479-482, Springer.
- Tomislav Ivanjko & Sonja Špiranec, 2017. "Analysis of GWAP Collected Tags in the Description of Heritage Materials," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 483-487, Springer.
- Paolino Felice, 2017. "Selective Monitoring of the Safety of Railway Buildings," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 489-494, Springer.
- Vasilis Efthymiou & Petros Zervoudakis & Kostas Stefanidis & Dimitris Plexousakis, 2017. "Group Recommendations in MapReduce," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 495-500, Springer.
- Emmanouil Marakakis & Haridimos Kondylakis & Papakonstantinou Aris, 2017. "APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 501-510, Springer.
- Koralia Papadokostaki & Stavros Charitakis & George Vavoulas & Stella Panou & Paraskevi Piperaki & Aris Papakonstantinou & Savvas Lemonakis & Anna Maridaki & Konstantinos Iatrou & Piotr Arent & Dawid , 2017. "News Articles Platform: Semantic Tools and Services for Aggregating and Exploring News Articles," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 511-519, Springer.
- Maha A. Hana, 2017. "Data Mining of World Bank Indicators," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 521-527, Springer.
- Michael A. Belch, 2017. "Why Today’s Marketers Are Getting It Wrong," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 529-532, Springer.
- Mariam Gawich & Marco Alfonse & Mostafa Aref & Abdel-Badeeh M. Salem, 2017. "Ontology-Based Term Matching Approaches in Social Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 533-544, Springer.
- Androniki Kavoura & Damianos P. Sakas & Petros Tomaras, 2017. "Erratum to: Strategic Innovative Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages E1-E1, Springer.
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