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How Do Dry Bulk Freight Levels Affect Minor Dry Commodity Trade and Shipping Marketing During Economic Recession Periods?

In: Strategic Innovative Marketing

Author

Listed:
  • Konstantina Athanasiou

    (Business College of Athens)

Abstract

The aim of this research is to delineate the impact of dry bulk freight on minor dry commodity parcel sizes during economic recession periods. Although this relation is mostly disregarded in mainstream literature during economic boom periods, in case of economic downturn, it may propel the increase of parcel size up to the optimum point where economies of scale are achieved. The research continues by examining the impact of this phenomenon on the development of the underestimated concept of shipping marketing.

Suggested Citation

  • Konstantina Athanasiou, 2017. "How Do Dry Bulk Freight Levels Affect Minor Dry Commodity Trade and Shipping Marketing During Economic Recession Periods?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 273-279, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_37
    DOI: 10.1007/978-3-319-56288-9_37
    as

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