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Ontology-Based Term Matching Approaches in Social Media

In: Strategic Innovative Marketing

Author

Listed:
  • Mariam Gawich

    (Ain Shams University)

  • Marco Alfonse

    (Ain Shams University)

  • Mostafa Aref

    (Ain Shams University)

  • Abdel-Badeeh M. Salem

    (Ain Shams University)

Abstract

Social media domain has its own terms, phrases, grammar, and emoticons. Text mining and analysis needs specific natural languages techniques as well as specific ontology that include slang terms and expressions. Moreover, the discovery of new information from the social media forums can be applied through the matching between slang terms, expressions, and social media ontology. This paper investigates ontology-based matching approaches applied in social media.

Suggested Citation

  • Mariam Gawich & Marco Alfonse & Mostafa Aref & Abdel-Badeeh M. Salem, 2017. "Ontology-Based Term Matching Approaches in Social Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 533-544, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_71
    DOI: 10.1007/978-3-319-56288-9_71
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