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The Role of Organizational Culture in the Greek Higher Tourism Quality

In: Strategic Innovative Marketing

Author

Listed:
  • D. Belias

    (University of Thessaly)

  • E. Velissariou

    (Technological Educational Institute of Thessaly Greece)

  • A. Koustelios

    (University of Thessaly)

  • K. Varsanis

    (Technological Educational Institute of Western Macedonia)

  • D. Kyriakou

    (Aristotle University of Thessaloniki)

  • L. Sdrolias

    (Technological Educational Institute of Thessaly Greece)

Abstract

Organizational culture is considered to be important, if not essential, in all industries and businesses nowadays. Every company has its own unique personality, just like people do. This unique personality of an organization refers to its culture. In order to become more effective, organizations have realized how important is the role of their culture and the critical effects it has especially within the tourism industry. The quality of the services and products is affected to a high extent.

Suggested Citation

  • D. Belias & E. Velissariou & A. Koustelios & K. Varsanis & D. Kyriakou & L. Sdrolias, 2017. "The Role of Organizational Culture in the Greek Higher Tourism Quality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 65-70, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_10
    DOI: 10.1007/978-3-319-56288-9_10
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