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Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences

In: Strategic Innovative Marketing

Author

Listed:
  • Ioannis C. Drivas

    (Linnaeus University)

  • Apostolos S. Sarlis

    (University of Peloponnese)

  • Damianos P. Sakas

    (National & Kapodistrian University of Athens)

  • Alexandros Varveris

    (National & Kapodistrian University of Athens)

Abstract

In this study, the authors highlight the importance of Keywords in the process of Search Engine Optimization in an effort to increase the global ranking of websites in search engines. Through the usage of tools and indicators, the authors proceed into the extraction of appropriate keywords that can be used in websites for the construction of text and content. In addition a dynamic simulation modeling process takes place in order to calculate and estimate the proper distribution of a company’s resources which intends to invest in the optimization of its website for the improvement of the current presence in the digital marketing world.

Suggested Citation

  • Ioannis C. Drivas & Apostolos S. Sarlis & Damianos P. Sakas & Alexandros Varveris, 2017. "Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 117-123, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_17
    DOI: 10.1007/978-3-319-56288-9_17
    as

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