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ICT in the Promotion of Arts and Cultural Heritage Education in Museums

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Stella Sylaiou

    (Aristotle University of Thessaloniki)

  • Georgios Papaioannou

    (University College London in Qatar)

Abstract

This paper discusses the uses and the potential of Information and Communication Technologies (ICT) in contemporary museums. ICT play an increasingly important role in fostering the promotion of arts and cultural heritage educational activities, as well as programs and actions in museum learning environments, whose aim is to attract and serve visitors, and to satisfy their needs. Nowadays, museums seek to keep redefining their role and to continuously transform their cultural communication framework with the help of ICT methods and tools, so as to become even more accessible and create an even more participatory environment, enabling visitors to actively engage into learning, educational and amusing experiences. ICT are tools for both creating and promoting. In terms of creating, ICT have resulted in applications inside (on-site) and outside (online) of the museum. In terms of promoting, ICT can be used as part of new museum strategies to disseminate arts and cultural heritage educational activities, aims, objectives, programs and products via the web and the social media networks.

Suggested Citation

  • Stella Sylaiou & Georgios Papaioannou, 2019. "ICT in the Promotion of Arts and Cultural Heritage Education in Museums," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 363-370, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_41
    DOI: 10.1007/978-3-030-12453-3_41
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    Cited by:

    1. Adriaan De Man, 2023. "Tangential Heritage Values in Museum Communication," Sustainability, MDPI, vol. 15(6), pages 1-12, March.

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