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The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Dorothea Papathanasiou-Zuhrt

    (Artifactory)

  • Aldo Russo

    (Artifactory)

Abstract

Celebrated by movies, press, and myths, as the one who institutionalized the fighting against the Mafia as Head of the Police in New York, Joe Petrosino is a hero both in the USA and Italy. The House-Museum Joe Petrosino (J.P.) is the only museum dedicated to the unrivalled pioneer in the fight against organized crime. Located in the native house of Petrosino in Padula, the J.P. exploits highly advanced multimedia formats and cultural communication concepts to produce in an artistic language the anti-mafia struggle led by Petrosino. Exploiting the powers of multivision technologies and image manipulation, the J.P. production has extensively used static documents of varied kinds to produce responsive cultural manifestations in an interactive continuum with the audience. This paper is a first attempt to fill the gap in defining the usability of multivision technologies for cultural heritage and a novel communication pattern with multigenerational and multicultural audiences. We analyze the pathway to a production solution and the methodology to ensure the communication of resource inherent values, scientific and historical fidelity together with attractiveness and empathy so as to engage the audience through new digital heritage artworks for an enriched cultural heritage experience.

Suggested Citation

  • Dorothea Papathanasiou-Zuhrt & Aldo Russo, 2019. "The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 771-779, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_89
    DOI: 10.1007/978-3-030-12453-3_89
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