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A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Victor-Alexandru Briciu

    (Transilvania University of Brasov)

  • Robert Demeter

    (Transilvania University of Brasov)

  • Florin Nechita

    (Transilvania University of Brasov)

  • Androniki Kavoura

    (University of West Attica)

  • Arabela Briciu

    (Transilvania University of Brasov)

Abstract

This study aims to clarify the ways in which the authorities involved in place brand management choose to use new technologies to communicate their online identity. A descriptive-explanatory research was employed focusing on a methodology repository, applying an instrument for analysis and addressing the online identity of place brands issue. As a quantitative-qualitative alternative, content analysis was chosen for the communication content, while the work technique consisted of frequency analysis applied to a coding grid for the analysis of the data collected. The ICT component involved in this research, a proposed online platform generates an automatic score calculation algorithm for place brands obtained by applying the analysis grid to web sites. This score involved building composite indexes of the analyzed dimensions and placing the brands in a ranking of all the analyzed sites. As more sites are being added, the user can interpret the charts generated by the application. By analyzing ten official websites based on specific criteria which promote brands, we were able to capture various ways in which the authorities involved in the websites’ management understand the use of the Internet in communicating the online identity of brands.

Suggested Citation

  • Victor-Alexandru Briciu & Robert Demeter & Florin Nechita & Androniki Kavoura & Arabela Briciu, 2019. "A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 755-762, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_87
    DOI: 10.1007/978-3-030-12453-3_87
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    Citations

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    Cited by:

    1. Arabela Briciu & Victor-Alexandru Briciu & Androniki Kavoura, 2020. "Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism," Sustainability, MDPI, vol. 12(13), pages 1-17, July.
    2. Victor-Alexandru Briciu & Cătălina-Ionela Rezeanu & Arabela Briciu, 2020. "Online Place Branding: Is Geography ‘Destiny’ in a ‘Space of Flows’ World?," Sustainability, MDPI, vol. 12(10), pages 1-24, May.
    3. Igor Trišić & Florin Nechita & Danka Milojković & Snežana Štetić, 2023. "Sustainable Tourism in Protected Areas—Application of the Prism of Sustainability Model," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
    4. Victor-Alexandru Briciu & Arabela Briciu & Ana-Maria Gulpe, 2019. "An Empirical Research for Identifying and Analyzing the Identity Characteristics of Different Online Destination Websites," Book chapters-LUMEN Proceedings, in: Camelia Ignatescu (ed.), 12th LUMEN International Scientific Conference Rethinking Social Action. Core Values in Practice | RSACVP 2019 | 15-17 May 2019 | Iasi – Romania, edition 1, volume 9, chapter 3, pages 26-39, Editura Lumen.

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