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Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Kiriaki Alyfanti

    (Harokopio University)

  • Despina Sdrali

    (Harokopio University)

Abstract

During the last decades, creative-based strategies have been considered as key drivers for the revitalization and development of small and medium-sized cities. The purpose of this paper is to: (a) investigate the current situation in a small Greek island, Aegina, concerning certain key creative factors, (b) identify the variables that need to be considered in order to transform the island into a creative one. The results of this study stress the importance of some key success factors, such as entrepreneurship, endogenous assets and networks. This study attempts to give guidance to policy makers so they can swift Aegina into a creative island and develop it in a way that all stakeholders (i.e. residents, workers, tourists etc.) can enjoy, meeting the concurrent goals of environment, i.e. environmental, social, cultural and economic sustainability.

Suggested Citation

  • Kiriaki Alyfanti & Despina Sdrali, 2019. "Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 377-385, Springer.
  • Handle: RePEc:spr:prbchp:978-3-030-12453-3_43
    DOI: 10.1007/978-3-030-12453-3_43
    as

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