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The Dawn of GDPR: Implications for the Digital Business Landscape

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Charalampos Tziogas

    (Aristotle University of Thessaloniki)

  • Naoum Tsolakis

    (University of Cambridge)

Abstract

Digital-enabled business paradigms (e.g. Industry 4.0 in Germany, Industrial Internet in the US) allow, amongst others, real-time end-to-end value chain visibility, enhanced customization and quality delivery. In this context, data management and analytics are the determinant constituents in driving growth to a plethora of economic activities, from distributed manufacturing and pharmaceutical processing to bio-based applications and e-commerce services. However, as the global business landscape increasingly relies on data, cybersecurity issues emerge with regards to confidentiality, integrity, and availability. To this end, in the light of recent data-related scandals and the enacted EU General Data Protection Regulation, the purpose of this session is threefold: (1) to increase our understanding with regards to business-related barriers and challenges stemming from data protection regulations, (2) to identify emerging growth opportunities that can drive sustainable development of businesses, and (3) to articulate meaningful business practices with regards to data collection, processing and utilization.

Suggested Citation

  • Charalampos Tziogas & Naoum Tsolakis, 2019. "The Dawn of GDPR: Implications for the Digital Business Landscape," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 623-627, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_71
    DOI: 10.1007/978-3-030-12453-3_71
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