Market Segmentation, Targeting and Positioning Strategy Adaptation for the Global Business of Vodafone Telecommunication Company
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Cuervo-Cazurra, Alvaro, 2016. "Multilatinas as sources of new research insights: The learning and escape drivers of international expansion," Journal of Business Research, Elsevier, vol. 69(6), pages 1963-1972.
- Nathaniel Boso & Pejvak Oghazi & Magnus Hultman, 2017. "International entrepreneurial orientation and regional expansion," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 29(1-2), pages 4-26, January.
- Ziliang Deng & Ruey-Jer “Bryan” Jean & Rudolf R Sinkovics, 2018. "Rapid expansion of international new ventures across institutional distance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(8), pages 1010-1032, October.
- Bodo B. Schlegelmilch, 2016. "Segmenting Targeting and Positioning in Global Markets," Management for Professionals, in: Global Marketing Strategy, edition 1, chapter 4, pages 63-82, Springer.
- Haapanen, Lauri & Juntunen, Mari & Juntunen, Jouni, 2016. "Firms' capability portfolios throughout international expansion: A latent class approach," Journal of Business Research, Elsevier, vol. 69(12), pages 5578-5586.
- Castaño, María-Soledad & Méndez, María-Teresa & Galindo, Miguel-Ángel, 2016. "Innovation, internationalization and business-growth expectations among entrepreneurs in the services sector," Journal of Business Research, Elsevier, vol. 69(5), pages 1690-1695.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Donbesuur, Francis & Ampong, George Oppong Appiagyei & Owusu-Yirenkyi, Diana & Chu, Irene, 2020. "Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
- Hutzschenreuter, Thomas & Matt, Tanja & Kleindienst, Ingo, 2020. "Going subnational: A literature review and research agenda," Journal of World Business, Elsevier, vol. 55(4).
- Adomako, Samuel & Amankwah-Amoah, Joseph & Dankwah, George Obeng & Danso, Albert & Donbesuur, Francis, 2019. "Institutional voids, international learning effort and internationalization of emerging market new ventures," Journal of International Management, Elsevier, vol. 25(4).
- Gyensare, Michael Asiedu & Miri, Domnan & Zahoor, Nadia & Alajaty, Mahmoud, 2024. "Aspiring to go abroad: How and when international entrepreneurial aspiration fuel emerging markets entrepreneurial ventures’ internationalisation speed," Journal of International Management, Elsevier, vol. 30(2).
- Anabella Davila & Carlos Rodriguez-Lluesma & Marta M. Elvira, 2018. "Engaging Stakeholders in Emerging Economies: The Case of Multilatinas," Journal of Business Ethics, Springer, vol. 152(4), pages 949-964, November.
- Deng, Ziliang & Yan, Jiayan & van Essen, Marc, 2018. "Heterogeneity of political connections and outward foreign direct investment," International Business Review, Elsevier, vol. 27(4), pages 893-903.
- Kotler, Philip & Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2019. "Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions," International Business Review, Elsevier, vol. 28(3), pages 482-498.
- Daniel Badulescu & Otilia Cadar, 2016.
"Romania: Many Entrepreneurs But Few Innovators,"
Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 465-475, July.
- Badulescu, Daniel & Cadar, Otilia, 2016. "Romania: Many Entrepreneurs but Few Innovators," MPRA Paper 78924, University Library of Munich, Germany.
- Alexandru FOTIA & Cezar TECLEAN, 2019. "The Innovation Efficiency In Central And Eastern Europe – An Input-Output Comparative Analysis Between Czech Republic, Hungary, Poland And Romania," EURINT, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6, pages 269-287.
- Halima Jibril & Stephen Roper, 2022. "Of chickens and eggs: Exporting, innovation novelty and productivity," Working Papers 027, The Productivity Institute.
- Ruey-Jer “Bryan” Jean & Daekwan Kim & Kevin Zheng Zhou & S. Tamer Cavusgil, 2021. "E-platform use and exporting in the context of Alibaba: A signaling theory perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1501-1528, October.
- İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).
- Tatiana Kostova & Sjoerd Beugelsdijk, 2021. "Integrating Diversity into Distance Research for Added Rigor, Parsimony, and Relevance," Journal of Management Studies, Wiley Blackwell, vol. 58(6), pages 1669-1689, September.
- Pei Wang & William Gonzalo Vega Salas, 2020. "Shareholder internationality and importing activities of emerging market firms," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-20, December.
- Child, John & Hsieh, Linda & Elbanna, Said & Karmowska, Joanna & Marinova, Svetla & Puthusserry, Pushyarag & Tsai, Terence & Narooz, Rose & Zhang, Yunlu, 2017. "SME international business models: The role of context and experience," Journal of World Business, Elsevier, vol. 52(5), pages 664-679.
- Okara, Assi, 2023.
"Does foreign direct investment promote political stability? Evidence from developing economies,"
Economic Modelling, Elsevier, vol. 123(C).
- Assi Okara, 2022. "Does Foreign Direct Investment Promote Political Stability ? Evidence from Developing Economies," Working Papers hal-03617085, HAL.
- Assi Okara, 2023. "Does Foreign Direct Investment Promote Political Stability? Evidence from Developing Economies," Post-Print hal-04093330, HAL.
- Jafari-Sadeghi, Vahid & Garcia-Perez, Alexeis & Candelo, Elena & Couturier, Jerome, 2021. "Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation," Journal of Business Research, Elsevier, vol. 124(C), pages 100-111.
- Torres de Oliveira, Rui & Nguyen, Tam & Liesch, Peter & Verreynne, Martie-Louise & Indulska, Marta, 2021. "Exporting to escape and learn: Vietnamese manufacturers in global value chains," Journal of World Business, Elsevier, vol. 56(4).
- Daniel L. Bennett & Christopher Boudreaux & Boris Nikolaev, 2023.
"Populist discourse and entrepreneurship: The role of political ideology and institutions,"
Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(1), pages 151-181, February.
- Daniel L. Bennett & Christopher J. Boudreaux & Boris N. Nikolaev, 2022. "Populist Discourse and Entrepreneurship: The Role of Political Ideology and Institutions," Papers 2203.04101, arXiv.org.
- Christopher Schlaegel & Robert L. Engle & Nicole Franziska Richter & Pia Christin Taureck, 2021. "Personal factors, entrepreneurial intention, and entrepreneurial status: A multinational study in three institutional environments," Journal of International Entrepreneurship, Springer, vol. 19(3), pages 357-398, September.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:4:y:2020:i:6:p:427-430. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.