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Market Segmentation, Targeting and Positioning Strategy Adaptation for the Global Business of Vodafone Telecommunication Company

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  • Kh Khaled Kalam

    (Lecturer Business School, Shandong Xiehe University, China)

Abstract

Telecommunication service providers, Vodafone adopts acquisitions for expanding the scope and arena of the business. Targeting the aristocratic people looking for high internet speed and accessibility attaches effective positioning on the brand. Product diversification and differentiation is an agent in terms of penetrating into the foreign markets. These techniques are a part of the scientific management theory, which is aimed at increasing the productivity and profitability. Acquisitions can be a means for introducing quality services for the customers through a collaborative performance. The main purpose of this report is to understanding of Segmentation, Targeting and Positioning strategy and its importance in the success or failure of a company. This particular report has been developed with two major segments. In the first segment, the study focused the concept of STP explain it beside why STP is important in the international business area. In the second segment the report covered the issue of changing and adaptation of the STP concept of Vodafone in the international market. In the second part the study also explain that how Vodafone formulate new alternative strategies according to the market demand and vivacity of the global business to survive in the international market.

Suggested Citation

  • Kh Khaled Kalam, 2020. "Market Segmentation, Targeting and Positioning Strategy Adaptation for the Global Business of Vodafone Telecommunication Company," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(6), pages 427-430, June.
    • Handle: RePEc:bcp:journl:v:4:y:2020:i:6:p:427-430
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    References listed on IDEAS

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