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Entrepreneurial Marketing for SMEs

Author

Listed:
  • Luca Cacciolatti

    (University of Westminster)

  • Soo Hee Lee

    (University of Kent)

Abstract

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Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Luca Cacciolatti & Soo Hee Lee, 2015. "Entrepreneurial Marketing for SMEs," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-53258-9, December.
    • Handle: RePEc:pal:palbok:978-1-137-53258-9
    DOI: 10.1057/9781137532589
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    Cited by:

    1. Mohammad Shamsul Hoque & Nazrul Islam, 2022. "Leadership Behaviors of Women Entrepreneurs in SME Sector of Bangladesh," Businesses, MDPI, vol. 2(2), pages 1-18, May.
    2. R. Tri Priyono Budi Santoso & I. Wayan Ruspendi Junaedi & Sony Heru Priyanto & Donald Samuel Slamet Santoso, 2021. "Creating a startup at a University by using Shane’s theory and the entrepreneural learning model: a narrative method," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-25, December.
    3. Falciola, Justine & Jansen, Marion & Rollo, Valentina, 2020. "Defining firm competitiveness: A multidimensional framework," World Development, Elsevier, vol. 129(C).

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