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Entrepreneurial Cognition and Learning

In: Entrepreneurial Marketing for SMEs

Author

Listed:
  • Luca Cacciolatti

    (University of Westminster)

  • Soo Hee Lee

    (University of Kent)

Abstract

Entrepreneurial cognition is concerned with the ‘knowledge structures’ that people use to make assessments, judgements or decisions involving opportunity evaluation, creation and growth [1]. Current entrepreneurial cognition literature posits there is a relationship between individual’s cognitive properties and his/her ability to identify, develop and exploit opportunities [1–5]. However, the ability to recognise opportunities is different in all people because everyone has a limited and fragmented perception of the world we live in, and everyone relies on heuristic mechanisms to make sense of this world [2,6–8].

Suggested Citation

  • Luca Cacciolatti & Soo Hee Lee, 2015. "Entrepreneurial Cognition and Learning," Palgrave Macmillan Books, in: Entrepreneurial Marketing for SMEs, chapter 4, pages 46-56, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-53258-9_4
    DOI: 10.1057/9781137532589_4
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    Citations

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    Cited by:

    1. Mohammad Shamsul Hoque & Nazrul Islam, 2022. "Leadership Behaviors of Women Entrepreneurs in SME Sector of Bangladesh," Businesses, MDPI, vol. 2(2), pages 1-18, May.
    2. R. Tri Priyono Budi Santoso & I. Wayan Ruspendi Junaedi & Sony Heru Priyanto & Donald Samuel Slamet Santoso, 2021. "Creating a startup at a University by using Shane’s theory and the entrepreneural learning model: a narrative method," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-25, December.

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