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The Nature of the Small and Medium-Sized Enterprise

In: Entrepreneurial Marketing for SMEs

Author

Listed:
  • Luca Cacciolatti

    (University of Westminster)

  • Soo Hee Lee

    (University of Kent)

Abstract

When we study small businesses we often wonder: how do we define small businesses? How small or big is a small business? And what size is a medium or large business? These are all legitimate questions that students reading about entrepreneurship may encounter.

Suggested Citation

  • Luca Cacciolatti & Soo Hee Lee, 2015. "The Nature of the Small and Medium-Sized Enterprise," Palgrave Macmillan Books, in: Entrepreneurial Marketing for SMEs, chapter 2, pages 6-27, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-53258-9_2
    DOI: 10.1057/9781137532589_2
    as

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