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Growth Strategies within an SME Context

In: Entrepreneurial Marketing for SMEs

Author

Listed:
  • Luca Cacciolatti

    (University of Westminster)

  • Soo Hee Lee

    (University of Kent)

Abstract

The importance of growth to an SME consists in the ability of the company to survive major changes in its environment. This is the reason why companies in general, and SMEs in particular, should not point their strategies simply to survival, but should instead opt for business strategies aimed at enhancing growth.

Suggested Citation

  • Luca Cacciolatti & Soo Hee Lee, 2015. "Growth Strategies within an SME Context," Palgrave Macmillan Books, in: Entrepreneurial Marketing for SMEs, chapter 5, pages 57-88, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-53258-9_5
    DOI: 10.1057/9781137532589_5
    as

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