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Internationalisation Strategies

In: Entrepreneurial Marketing for SMEs

Author

Listed:
  • Luca Cacciolatti

    (University of Westminster)

  • Soo Hee Lee

    (University of Kent)

Abstract

In spite of several years of economic crisis in the Eurozone that pushed firms all over the world to reengage with international marketing strategic thinking [1], globalisation brought lots of opportunities to SMEs. These have been generated by some changes in the business environment, and three major forces enabled SMEs to access internationalisation opportunities, entering this way in direct competition with larger organisations [2,3]. While marketing and entrepreneurship literature maintained in the past that only MNEs had the proper characteristics to operate on international markets, more recent evidence [4–6] shows that size is not correlated with export intensity, exporting SMEs are heterogeneous [7], and their structures and orientations [8] are often very different one from each other.

Suggested Citation

  • Luca Cacciolatti & Soo Hee Lee, 2015. "Internationalisation Strategies," Palgrave Macmillan Books, in: Entrepreneurial Marketing for SMEs, chapter 7, pages 104-115, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-53258-9_7
    DOI: 10.1057/9781137532589_7
    as

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