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Marketing Big Oil: Brand Lessons from the World’s Largest Companies
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Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137388070
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Book Chapters
The following chapters of this book are listed in IDEAS- Mark L. Robinson, 2014. "Introduction: Why We Love to Hate the Oil Companies," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, pages 1-4, Palgrave Macmillan.
- Mark L. Robinson, 2014. "Big Oil and the Love-Hate Relationship," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 1, pages 6-9, Palgrave Macmillan.
- Mark L. Robinson, 2014. "The Oil Refining Era: 1863–1869," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 2, pages 10-16, Palgrave Macmillan.
- Mark L. Robinson, 2014. "The Standard Oil Empire Reigns Supreme: 1870–1900," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 3, pages 17-25, Palgrave Macmillan.
- Mark L. Robinson, 2014. "The End of One Oil Empire and the Beginning of Another: 1905–1911," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 4, pages 26-30, Palgrave Macmillan.
- Mark L. Robinson, 2014. "The Arrogant and Aloof Oil Company," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 5, pages 31-39, Palgrave Macmillan.
- Mark L. Robinson, 2014. "How BP Destroyed a Corporate Brand," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 6, pages 41-47, Palgrave Macmillan.
- Mark L. Robinson, 2014. "The Exxon Valdez: A Failure in Brand Crisis Leadership," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 7, pages 48-54, Palgrave Macmillan.
- Mark L. Robinson, 2014. "Shell versus Greenpeace and Brent Spar," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 8, pages 55-63, Palgrave Macmillan.
- Mark L. Robinson, 2014. "The Tarnished BP Brand: From Texas City to Price Fixing," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 9, pages 64-70, Palgrave Macmillan.
- Mark L. Robinson, 2014. "Chevron versus Ecuador: How a Strong Brand Defends Itself," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 10, pages 71-78, Palgrave Macmillan.
- Mark L. Robinson, 2014. "A “Shell” Game for Investors," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 11, pages 79-86, Palgrave Macmillan.
- Mark L. Robinson, 2014. "Marketing and Advertising Innovation at Mobil Oil," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 12, pages 88-94, Palgrave Macmillan.
- Mark L. Robinson, 2014. "The Brand Disconnect between BP and “Beyond Petroleum”," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 13, pages 95-106, Palgrave Macmillan.
- Mark L. Robinson, 2014. "Chevron and the Evolution of Human Energy," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 14, pages 107-117, Palgrave Macmillan.
- Mark L. Robinson, 2014. "Brand Building at Shell Oil," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 15, pages 118-128, Palgrave Macmillan.
- Mark L. Robinson, 2014. "Building Brand Loyalty: Improving the Retail Fueling Experience," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 16, pages 130-135, Palgrave Macmillan.
- Mark L. Robinson, 2014. "Communicating with the Masses: Big Oil and Social Media," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 17, pages 136-145, Palgrave Macmillan.
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